For Agencies and
With TotalTV™, planners can create the most efficient buying plans to reach de-duplicated strategic audiences among over 120 million households, whether viewers are watching Linear TV or streaming through any OTT device. Agencies and brands can also use TotalTV™ to execute at scale, including fully attributable CTV and programmatic activation on linear, to reach hard-to-find audiences and achieve incremental audience reach beyond their existing linear TV buying.
For Distributors and Broadcasters:
Understand and engage audiences with dataxu’s unique TV solutions for media companies, broadcasters, programmers, and distributors. Enhance targeting efficiency by leveraging advanced audience analytics to monetize audiences across devices at the individual consumer level. Increase viewer engagement across your premium TV inventory.