Hi there, we’re dataxu.
dataxu helps marketing and media professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
Data · Insight · Action ®
Success stories from current customers
Real insights. Real growth. Real success.
Everything we do here at dataxu may be powered by data, but it’s inspired by you. Our technologies are designed to help you and your business achieve personal and professional success.
dataxu’s solution goes beyond traditional econometrics and digital attribution and gives us a more scientific and rigorous approach to marketing investment than we’ve had. We are now in a position to prove the ROI from our marketing activity.
dataxu is Amazon Publisher Services’ DSP Integration Partner
Announcement reinforces dataxu as a key player in the CTV space.
dataxu today announced its integration with Amazon Publisher Services (APS), as TouchPoint becomes one of the first independent DSPs with access to APS’ CTV inventory. This integration further reinforces dataxu’s CTV market leadership as evidenced by APS’ decision to include dataxu as a day one launch partner.
Quality matters to you. It matters to us, too:
Industry insights
Why data activation is table stakes in 2019
Many businesses have been collecting valuable customer data for a number of years now. But many are still not managing to break down the silos between data [...]
The Future of Advertising
datatxu was recently featured in the Times UK annual report, The Future of Advertising. Download your very own copy to learn how brands and agencies are evolving in the face of modern-day advertising. [...]
The Forrester New Wave™
Learn what made dataxu score highest for current offering. Download the full report: The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019. [...]
Awards
