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Hi there, we’re DataXu
“data-zoo“

DataXu is an independent, 100% marketer-aligned data and analytics company. DataXu helps CMOs and their agencies around the world leverage the power of programmatic to drive the most important marketing metric of all: increased sales revenue.

DataXu is proud to be recognized as the industry’s strongest Total Advertising Solution, according to the Q2 2015 Forrester Wave Report.

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What’s New from the ‘Xu

The latest tech, tools and intelligence

NEW | 2016 Programmatic Quality Series: Understanding Viewability Report

Cover for Understanding Viewability White Paper DataXu 2016

Learn why 71% of brand marketers are concerned about viewability, and how pre-bid viewability solutions can help. Download our new report below.

NEW | 2016 Programmatic Quality Series: Understanding Viewability Report

Learn why 71% of brand marketers are concerned about viewability, and how pre-bid viewability solutions can help. Download our new report below.

Download Report

Awards

Client Success Stories

Real insights. Real growth. Real client success.

DataXu serves as an agnostic data and analytics partner whose goal is to deliver cost-effective returns on our customers’ marketing investments. Our focus on buy-side interests allows DataXu to support customer (i.e. your) objectives without bias.

We operate our own in‑house trading desk through DataXu and we use it across every single client. DataXu is a fantastic platform. The partnership has been great for our business and great for our clients.

Algorithmic marketing is a completely new DNA to an organization (and) the biggest change I’ve seen at 3M is the work we’ve done with DataXu.

DataXu’s platform enables us to leverage programmatic technology for efficiencies across our broader media plan. They deliver a market-driven solution specifically tailored to our needs and objectives.

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Our Customers

DataXu Customer Logos - Bose, Lexus, Ford, 3M, Unity Media, Fitbit, Mercedes-Benz, General Mills, Live Nation, Vodafone, Jagex, Reckitt Benckiser

Industry Insights

video | 09/2016

Learn How OneView's Cross-Device Capabilities Work

OneView helps marketers and their agencies identify, understand and engage with high-value consumers across all devices. To learn more, click below. [...]