"Advanced TV brings
granular targeting
and reporting to a
high-impact format"
Find out why marketers like Sarah Wilson, Media Director at
DWA, are investing in an advanced TV strategy with dataxu.
Hi there, we’re dataxu.
dataxu helps marketing and media professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
Success stories from current customers
Real insights. Real growth. Real success.
Everything we do here at dataxu may be powered by data, but it’s inspired by you. Our technologies are designed to help you and your business achieve personal and professional success.
We operate our own in‑house trading desk through dataxu and we use it across every single client. TouchPoint™ is a fantastic platform. The partnership has been great for our business and great for our clients.
Algorithmic marketing is completely new DNA for an organization, (and) the biggest change I’ve seen at 3M is the work we’ve done with dataxu.
dataxu’s solution goes beyond traditional econometrics and digital attribution and gives us a more scientific and rigorous approach to marketing investment than we’ve had. We are now in a position to prove the ROI from our marketing activity.
New for you:
The latest tech, tools and intelligence designed to power you and your clients’ business forward
Check out our new e-book to discover how you can make the most of ATV to transform your client’s media strategy in 2018.
“When it comes to attribution, matching sales back to our marketing campaigns running on CTV inventory has been really exciting.”
– Steve Haffer, ASI
Quality matters to you. It matters to us, too:
Industry insights
Taking the pain out of the DSP selection process
Finding the right technology partner can be a daunting task.To help consultants, agencies and brands streamline the long decision-making process, we’ve outlined some [...]
The ultimate GDPR programmatic playbook
Check out this playbook for tangible advice on how GDPR may affect your marketing mix and how to best prepare to transform your data strategy in a post-GDPR world. [...]
Infographic: Unpack the potential of Advanced TV
Download this short, easy-to-understand infographic to discover how you can unpack the potential of Advanced TV for your clients. [...]
Awards
