Algorithmatic marketing is a completely new DNA to an organization (and) the biggest change I've seen at 3M is the work we've done with DataXu.
What Does DataXu Do?
We use data science and analytics to improve media investments and marketing ROI.
Welcome to the DataXu Marketing Cloud
DataXu enables marketers to better understand and engage their customers.
We built our platform with a single purpose in mind: to harness the Big Data revolution in a way that gives our customers the ability to use their media investments to better understand and engage consumers.
How do we do it? We call it Active Analytics®.
Our customers call it unfair advantage.Learn More
Programmatic Success Stories
Real insight. Real growth. Real success.
The Latest from DataXu
What we're thinking, saying and shipping.
Cross-device data management, targeting and measurement. With 100% visibility into the data being used, and 100% control to manage those sources appropriately.Learn More