dataxu helps marketing and media professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. Real insights. Real growth. Real success. Everything we do here at dataxu may be powered by data, but it’s inspired by you. Our technologies are designed to help you and your business achieve personal and professional success. We operate our own in‑house trading desk through dataxu and we use it across every single client. TouchPoint™ is a fantastic platform. The partnership has been great for our business and great for our clients. Algorithmic marketing is completely new DNA for an organization, (and) the biggest change I’ve seen at 3M is the work we’ve done with dataxu. dataxu’s solution goes beyond traditional econometrics and digital attribution and gives us a more scientific and rigorous approach to marketing investment than we’ve had. We are now in a position to prove the ROI from our marketing activity. The latest tech, tools and intelligence designed to power you and your clients’ business forward Check out our new e-book to discover how you can make the most of ATV to transform your client’s media strategy in 2018. – Steve Haffer, ASI The ultimate GDPR programmatic playbook Check out this playbook for tangible advice on how GDPR may affect your marketing mix and how to best prepare to transform your data strategy in a post-GDPR world. [...] How to power your seasonal campaigns with AI The busiest spending season in Europe is fast approaching – make sure your campaigns are as successful as possible with the power of AI. [...] Taking the pain out of the DSP selection process Finding the right technology partner can be a daunting task.To help consultants, agencies and brands streamline the long decision-making process, we’ve outlined some [...]Hi there, we’re dataxu.
Success stories from current customers
New for you:
“When it comes to attribution, matching sales back to our marketing campaigns running on CTV inventory has been really exciting.”
Quality matters to you. It matters to us, too:
Industry insights
Awards
white paper | 03/2018
best practice | 10/2018
best practice | 08/2018
