What does digital
transformation
look like for HPE
and Digitas?
“It’s about using data to connect with real people,”
says Rene Asis, Global Media Tech lead, HPE.
Learn more about HPE & Digitas: Get the case study
Hi there, we’re dataxu.
dataxu helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
Success stories from current customers
Real insights. Real growth. Real success.
Everything we do here at dataxu may be powered by data, but it’s inspired by you. Our technologies are designed to help you and your business achieve personal and professional success.
We operate our own in‑house trading desk through dataxu and we use it across every single client. TouchPoint™ is a fantastic platform. The partnership has been great for our business and great for our clients.
Algorithmic marketing is completely new DNA for an organization, (and) the biggest change I’ve seen at 3M is the work we’ve done with dataxu.
dataxu’s solution goes beyond traditional econometrics and digital attribution and gives us a more scientific and rigorous approach to marketing investment than we’ve had. We are now in a position to prove the ROI from our marketing activity.
New for you:
The latest tech, tools and intelligence designed to power you and your clients’ business forward
Download our new guidebook to learn how you can make even better use of 1st-, 2nd- and 3rd-party data in your marketing campaigns.
“It’s a huge benefit for us to now be able to buy from relevant sites and inventory using our own 1st-party data as the basis for the decisioning.”
– Media Strategist, Schneider Electric
Quality matters to you. It matters to us, too:
Industry insights
Turning Data Into Action | Data Management & Activation Guidebook
Download this guide to learn how to make even better use of 1st-, 2nd- and 3rd-party data in marketing campaigns and strategies. [...]
3,2,1 Action! Getting Ready for Programmatic TV
Programmatic TV has grown exponentially in the US in the last year, and Europe is set to follow closely behind. [...]
2017 DSP Software Usability Report from Validately
Third-party UX research firm Validately released a Q1 2017 usability study that ranked DataXu as the leader out of five widely used DSPs. [...]
Awards
