Hi there, we’re dataxu.
dataxu helps marketing and media professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
Data · Insight · Action ®
Success stories from current customers
Real insights. Real growth. Real success.
Everything we do here at dataxu may be powered by data, but it’s inspired by you. Our technologies are designed to help you and your business achieve personal and professional success.
We operate our own in‑house trading desk through dataxu and we use it across every single client. TouchPoint™ is a fantastic platform. The partnership has been great for our business and great for our clients.
Algorithmic marketing is completely new DNA for an organization, (and) the biggest change I’ve seen at 3M is the work we’ve done with dataxu.
dataxu’s solution goes beyond traditional econometrics and digital attribution and gives us a more scientific and rigorous approach to marketing investment than we’ve had. We are now in a position to prove the ROI from our marketing activity.
dataxu is Amazon Publisher Services’ DSP Integration Partner
Announcement reinforces dataxu as a key player in the CTV space.
dataxu today announced its integration with Amazon Publisher Services (APS), as TouchPoint becomes one of the first independent DSPs with access to APS’ CTV inventory. This integration further reinforces dataxu’s CTV market leadership as evidenced by APS’ decision to include dataxu as a day one launch partner.
Quality matters to you. It matters to us, too:
Industry insights
The ultimate GDPR programmatic playbook
Check out this playbook for tangible advice on how GDPR may affect your marketing mix and how to best prepare to transform your data strategy in a post-GDPR world. [...]
The Future of Advertising
datatxu was recently featured in the Times UK annual report, The Future of Advertising. Download your very own copy to learn how brands and agencies are evolving in the face of modern-day advertising. [...]
How to power your seasonal campaigns with AI
The busiest spending season in Europe is fast approaching – make sure your campaigns are as successful as possible with the power of AI. [...]
Awards
