Transforming Marketing Budget Allocation Through Technology & Analytics
In 2016, making marketing decisions based on data (rather than historical precedents or pure speculation) has become more important than ever before. [...]Continue Reading
Top 3 Marketing ROI Measurement Roadblocks
Creating the most efficient marketing mix possible and quantifying the effect of that mix on sales has become the holy grail of modern marketing. Yet in DataXu's [...]Continue Reading
9 Marketing Technology Definitions You Need to Know
Marketing technology tools are making it easier than ever for busy marketers to market their products or services to consumers. While hundreds of marketing technology [...]Continue Reading
Modernizing the Mix: Transforming Marketing Through Technology & Analytics
DataXu's latest research-based report reveals the role of technology in the strategy and day-to-day operations of marketing teams around the world.The new report, [...]Continue Reading
