Television consumption shifts driven by technology
As streaming subscriptions continue to rise, dataxu has found, through proprietary research, that the average connected household watches 6.7 apps on CTV. This means [...]Continue Reading
Connecting the dots: Connected TV attribution
It’s nothing new that today’s consumers are changing the way they view TV content. No longer are viewers locked into a strict set of programming options as far [...]Continue Reading
Agencies and advertisers, it’s time to get in on Connected TV
This article was originally written for, and published on, Broadcasting & Cable.
Read the original article, “Consumers Have Already Found Connected TV, But [...]Continue Reading
Kickstart direct-response marketing success with Connected TV
Television has always been an excellent medium for brand advertising and an invaluable tool for agencies to best serve their clients’ marketing needs. By presenting [...]Continue Reading
Connected TV advertising 101
The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay-TV service and at least one streaming video [...]Continue Reading
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How to keep Connected TV clean in 2018 [Best Practices]
When it comes to programmatic advertising, the hottest new format is undoubtedly Connected TV (CTV). In 2017 we saw a 2,400% increase in YoY dollars spent on CTV. [...]Continue Reading
4 key factors to launching a successful CTV campaign
Advanced TV advertising is growing rapidly and it’s no surprise. With the number of cord-cutters and cord-nevers on the rise, today’s marketing professionals [...]Continue Reading
TV: A new frontier for digital ads
This article was originally written for, and published at, The Drum.
Read the original article, “TV is the last frontier in digital advertising”, here.
In [...]Continue Reading
Four effective use cases for Advanced TV
The way viewers watch TV has changed significantly in the last few years. Viewers have moved away from more expensive bundled cable and satellite packages in favor [...]Continue Reading
Advanced TV is here to stay: The explosion of OTT ads
We've mentioned it before, and we'll say it again—the world of TV is changing, fast. This new era of TV unlocks a tremendous amount of potential for marketing [...]Continue Reading
Getting ready for Programmatic TV in Europe
Programmatic TV has already started to prove successful in the US, and as with most things advertising, Europe will no doubt follow closely behind. But it’s still [...]Continue Reading
Connected TV offers instant campaign activation & airtime
In the growing field of advanced TV, advertisers are finding that all campaign types have their pros and cons. But one factor has remained consistent: there is typically [...]Continue Reading
How to maximize unique reach in OTT and digital TV
A core principle of brand marketing is maximizing reach to a target audience while keeping a campaign pace that will stay within your investment goals. However, [...]Continue Reading
Consumer Experience Must Come First In OTT Advertising
Have you ever seen the same ad over and over while streaming television or on demand content? I know that I have. Last week, I was watching one of my favorite shows [...]Continue Reading
Tuning In: Live TV Advertising Through DataXu’s Platform
DataXu’s OneView technology is helping advertisers make the most of advanced TV methodologies by enabling precise audience targeting, and real time buying and [...]Continue Reading
