The Evolution of Video: How Marketers Can Win
Over the past decade, the premium video landscape in the US has been shifting away from linear viewing and into digital streaming. Headlines like “TV is Dead. [...]Continue Reading
The Rise of Free, Ad-Supported Streaming Services
Although subscription services currently dominate the streaming TV market, free video streaming services are on the rise. Xumo had roughly 3.5 million active users [...]Continue Reading
Introducing the TotalTV Marketplace
At dataxu, we're focused on simplifying the process of buying advanced TV.(more…)Continue Reading
2019 Outlook: Connected TV
2018 In review
The high adoption rate for over-the-top (OTT) streaming made 2018 a monumental year for Connected TV (CTV). In fact, in a recent report, Nielsen [...]Continue Reading
