2019 Outlook: Connected TV
2018 In review
The high adoption rate for over-the-top (OTT) streaming made 2018 a monumental year for Connected TV (CTV). In fact, in a recent report, Nielsen [...]Continue Reading
Ad-Supported OTT Apps Reach Younger, More Engaged Audiences
OTT viewing trends
Over-the-top (OTT) video viewers are defined as those who access film or video content that is delivered over the internet without having to [...]Continue Reading
Understanding Connected TV options for political advertisers
The recent 2018 midterm elections featured hundreds of congressional, state, and local primaries. Although everyone may not agree on outcomes, there is no denying [...]Continue Reading
Advanced TV: Taking your digital transformation to the next level
The digital age moves fast, and whether we like it or not we must move with it. We live in a time where our ability to adapt to the rapidly changing digital landscape [...]Continue Reading
Mastering Connected TV—4 ways to use CTV in your next programmatic campaign
Recent research from dataxu shows that 46% of the Australian marketing professionals surveyed plan to include Connected TV in their programmatic media plans. 21% [...]Continue Reading
![[Infographic] The shifting TV landscape](https://www.dataxu.com/wp-content/uploads/nyt-infographic-featured-223x223.png)
[Infographic] The shifting TV landscape
Over the last few years, the way I watch TV has changed drastically. Instead of tuning into “whatever is on” cable, I use a streaming app—Netflix, Hulu, Amazon—and [...]Continue Reading
Linear TV and Connected TV: Better together
This article was originally written for, and published on, VideoInk.
Read the original article, “Advertisers Shouldn’t Choose Between Linear TV and Connected [...]Continue Reading
It’s impossible for YouTube to be brand safe—advertisers must look elsewhere
After the mass shooting at Stoneman Douglas High School, Alex Jones, a conspiracy theorist with more than 2 million YouTube followers, posted a video claiming the [...]Continue Reading
Television consumption shifts driven by technology
As streaming subscriptions continue to rise, dataxu has found, through proprietary research, that the average connected household watches 6.7 apps on CTV. This means [...]Continue Reading
Connecting the dots: Connected TV attribution
It’s nothing new that today’s consumers are changing the way they view TV content. No longer are viewers locked into a strict set of programming options as far [...]Continue Reading
Agencies and advertisers, it’s time to get in on Connected TV
This article was originally written for, and published on, Broadcasting & Cable.
Read the original article, “Consumers Have Already Found Connected TV, But [...]Continue Reading
Kickstart direct-response marketing success with Connected TV
Television has always been an excellent medium for brand advertising and an invaluable tool for agencies to best serve their clients’ marketing needs. By presenting [...]Continue Reading
Connected TV advertising 101
The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay-TV service and at least one streaming video [...]Continue Reading
![How to keep Connected TV clean in 2018 [Best Practices]](https://www.dataxu.com/wp-content/uploads/keep-connected-tv-clean-featured-223x223.png)
How to keep Connected TV clean in 2018 [Best Practices]
When it comes to programmatic advertising, the hottest new format is undoubtedly Connected TV (CTV). In 2017 we saw a 2,400% increase in YoY dollars spent on CTV. [...]Continue Reading
4 key factors to launching a successful CTV campaign
Advanced TV advertising is growing rapidly and it’s no surprise. With the number of cord-cutters and cord-nevers on the rise, today’s marketing professionals [...]Continue Reading
