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Blackwood Seven proved ROI using a holistic approach across TV, video & display

It can be a challenge to activate your marketing messages in a meaningful way across devices, especially with emerging formats like Connected TV in the mix. Blackwood Seven overcame this challenge with OneView™, dataxu’s data & identity management platform. They were able to drive attributable sales from their target audience via messaging across CTV, digital video and banner, with astounding results.

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