Sony’s challenge

Online video continues to grow in popularity among both viewers and advertisers. Interactive pre-roll has grown to the point where it captures at least 15 percent of total digital ad spend worldwide. Sony Entertainment Network approached dataxu® because the company decided that it needed a programmatic solution that went beyond pre-roll to deliver a highly engaging, immersive format that went hand-in-hand with cost-efficient buying.

The solution

TouchPoint™, dataxu’s programmatic marketing platform, and the actionable consumer insights generated through its campaign execution enabled marketers at Sony to engage in meaningful interactions with consumers. dataxu helped align Sony’s advertising across the globe and localize each creative across all channels to deliver an attractive and personalized message to consumers.

The results

dataxu empowered Sony to plan, place and measure an interactive pre-roll offering through the TouchPoint™ platform that delivered an increase in user engagement along with increased sales with very high average order values.