BOSTON, Mass. -– August 28, 2013 -– The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we’ve built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world?
Top brands are adopting a customer-centric approach to marketing, leveraging the latest programmatic technologies to gain valuable insights and increase engagement for improved acquisition and better ROI.
Join guest speaker Forrester Research Inc. Principal Analyst Joanna O’Connell and DataXu CMO Scott Brazina as they discuss:
- How the customer journey has changed
- How Ford Motor Company fundamentally changed their marketing practices to realize impressive results.
The webinar will also explore the recently published Forrester Research, Inc. report, “Maximize Media ROI with a Customer-centric Approach.” All attendees will receive a complimentary copy of the report.
Date: Wednesday, September 11 at 11:00am PT/2:00pm ET
View the Replay Here: http://ow.ly/ohxyE