Twitter Announces “Tailored Audiences” For Ad Retargeting


Twitter just published a blog postannouncing a new product for advertisers called “tailored audiences”. We’d previously suggested that Twitter would likely work directly with advertisers for retargeting, but actually, Twitter says advertisers should work with one of a number of partners, who include Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].