Leading the Agency Revolution


By Mike Baker, CEO & Co-founder, Mobile, DataXu The new reality: ubiquitous mobile devices have forever changed consumer behavior, and the data from consumer interactions with these devices has forever changed marketing. Given the challenges and opportunities this data deluge presents to brands, I often wonder what agencies are doing to stay on the edge of innovation and use this data to their clients’ advantage. I recently sat down with Alex Andreyev, strategic investments supervisor at Neo@Ogilvy, to discuss the strides his agency has been making in mobile advertising, and what’s next on the horizon as they lead the trend of the evolution of agencies in a data-driven world.