HubSpot CEO: Boston must battle Silicon Valley for marketing tech dominance

A fired-up Brian Halligan told the FutureM conference Tuesday that the Boston tech sector has largely missed its chance to be part of revolutions around hardware, networking and enterprise software. But the region now must solidify its place as No. 1 in marketing technology, the HubSpot CEO and co-founder said, which would make Boston a “next-generation Madison Avenue.”