DataXu Launches Straightforward Social Audience Targeting


ADOTAS – If only all things in the DSP realm — nah, make that digital ad tech in general — were as straightforward as DataXu’s new DX Social, an expansion of the DSP’s audience targeting solution into the social sphere (well, Facebook for now, but Twitter and Google+ capabilities are in development). In such an uncomplicated world, I imagine I would get fewer migraines trying to untangle just what the hell so-and-so company is actually offering…