DataXu Finds Online Prospecting Plus Retargeting Drives Up Revenues


ADOTAS – Digital marketing management platform provider DataXu released its latest MarketPulse report today, which looks at the effects of combining online prospecting and retargeting in a campaign. Folding online prospecting into a campaign that already relies upon retargeting can ramp up conversions by up to 147 percent, the DataXu’s studies showed — looking at campaigns conducted by DataXu customers in the automotive, telecom, consumer services and financial services sectors, financial services benefited the most, with that aforementioned 147 percent conversion increase.