DataXu co-founder Willard Simmons said he sees programmatic native growing “quickly,” despite the fact that it’s only been possible for a couple of months.
Programmatic ad tech vendor, DataXu, has taken the wrappers off Mobile Optimizer for Advertisers product.
The launch of The Trade Desk’s initial public offering today is giving cautious optimism to backers of other adtech firms – including AppNexus, DataXu and MediaMath - that similar exits may open up for them.
Marketer-aligned data and analytics technology company DataXu, Morar Consulting and WithPR surveyed 532 senior marketers from the US, France, Germany, Italy, Spain and the UK. Respondents held senior roles including chief marketing technologist, CMO, director of marketing, head of marketing, marketing manager and VP of marketing.
Research from DataXu shows that 23 per cent of agency workers believe they are spread too thinly because they must manage so many marketing platforms and vendors.
Online publishers, advertisers, and agencies have a collective responsibility to set and enforce digital ad standards or risk going out of business, warned a group of stakeholders including Google and Unilever.
DataXu's Chris Le May looks at how the the emergence of an addressable programmatic TV market is helping to blur the old traditions that silo digital as a direct response (DR) channel.
If you spend any time among the businesses working in or around digital media and marketing you will not be a stranger to the feeling that we should all be terrified of (and of course excited by) the pace and scale of change and the disruption around us.
Ad fraud continues to be a serious concern for marketers participating in digital and programmatic advertising.
Uno studio di DataXu ha messo in luce come la tecnologia ha cambiato il modo di fare marketing e l’organizzazione dei team dedicati. Sempre più diffusa la figura del Chief Marketing Technologist.
A global report from analytics platform DataXu says understanding marketing technologies is an increasingly important skill for career success in marketing, ranking second only to creativity.
2016’s viewability metrics are still very much a work in progress.
Agencies are straining to recruit and retain data-driven talent.