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Marketers Need to Ask Lots of Questions Before Using Too Much Data

DataXu’s Ed Montes writes for the Wall Street Journal: “The digital advertising community is currently on the cusp of taking a significant leap forward. At the heart of this optimism are the widely anticipated releases into the marketplace of a range of ad technology products in 2015 aimed at solving the perplexing challenge of cross-device […] Continue Reading

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Public pipeline bursting for Mass. tech companies

DataXu is a company that uses software to help held brands and agencies make decisions about where they want to spend their marketing dollars. The company was spun out of the Aeronatics and Astronautics lab at MIT. The company has 400 customers, from General Mills and SAP to Ford and Vodafone.

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The biggest mistakes brands make with programmatic

The 4A’s Data Summit yesterday saw executives from brands, agencies, as well as ad tech, media and data firms come together and discuss how data is transforming the industry and influencing trends in programmatic buying and selling. According to Timothy P. Carey, senior director of sales at programmatic marketing solutions firm DataXu, brands shouldn’t just […] Continue Reading

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Yahoo After RMX: What Is Yahoo Ad Exchange Anyway?

Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply. “The Yahoo inventory is very desirable – it has always performed and it still does,” said Mike Baker, CEO of […] Continue Reading

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Make a resolution for greater digital transparency this year

While it’s good to know that a campaign is performing well, it’s better to know why, says DataXu’s Chris Le May. As the end of January approaches, people’s resolutions are dropping off quicker than viewers of The X Factor: the gyms are empty, while the fruit and veg sections of grocery stores are suspiciously full. […] Continue Reading

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DataXu makes senior appointments across US and Europe

Programmatic platform DataXu has made three new senior appointments across the US and Europe. Jan Heumueller (pictured), former vice president of sales, Europe, will succeed Sacha Berlik as of 31 March, running DataXu’s European operation based in Cologne.

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The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there’s more data than ever to obsess over. Here’s a detailed breakdown of where to extract the best consumer insights.

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Fraud, Viewability Lead Ad Tech ‘Trends To Watch’

Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omni-channel marketing and best practices for adapting to programmatic are the trends to watch in the ad tech space in 2015, according to DataXu.

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Finding the Perfect Match: What to Look for In a Technology Partner

Consumers don’t stick to one channel, so your marketing shouldn’t either. Although mobile is taking a larger chunk of advertising budgets each quarter, it’s often still looked at in isolation. In this increasingly connected world it becomes essential though that marketers understand the whole customer journey and adapt the way they engage with their target […] Continue Reading

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Burst of M&A in Online Advertising as Shakeout Begins

A shakeout is under way in the online advertising industry, where dozens of startups—often with seemingly undifferentiated services and limited scale— face the reality that there isn’t enough room for everyone.

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