Technology skills crucial say marketers but squeeze is on

Over three-fifths (64%) of UK marketers state understanding marketing technologies is an increasingly important skill for career success, although many are finding themselves stretched too thinly across mulitple tech vendors, according to a global study into how data, analytics and technology impacts modern-day marketing.

CMT role gains ground

Almost two thirds of UK marketers believe that an understanding of marketing technologies has become essential to career success, a new study has shown, with a similar proportion reporting that their organisation now has a role for a chief marketing technologist.

Marketers’ Biggest Challenge Is Quantifying ROI

Senior marketers around the world are focused on staying abreast of new marketing technologies to ensure they remain ahead of the curve, according to a new global survey conducted by the programmatic marketing and analytics firm DataXu.

How digital marketers can use business intelligence tools

UK marketers are least likely of any country to view their company’s use of data and analytics as more advanced than competitors, or consider their marketing leadership as progressive in this area, according to research from DataXu.

ExchangeWire Research’s Weekly Roundup 7/21

In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.

UK marketers least confident on data use

Less than half of UK marketers are confident about their company’s use of data compared to competitors but that could change as the prevalence of chief marketing technologists is on the rise.

Move and win roundup: Havas, Publicis, DAN, MEC, Iris, Air China, more

Programmatic marketing software provider DataXu appointed Alvin Wong, formerly APAC regional director at Sizmek, as head of sales, Southeast Asia, following expansion into Singapore, Sydney and Bangalore. He will be responsible for partnering with new and existing customers to help them leverage DataXu’s technology to improve marketing ROI and customer engagement.

UK marketers least confident on data use

Less than half of UK marketers are confident about their company’s use of data compared to competitors but that could change as the prevalence of chief marketing technologists is on the rise.