As marketing technology earns its place as a key component in marketing, the rise of marketing technologists is pacing close behind.
Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company’s real-time footfall attribution product, VisitQ.
IBC’s suite of conference sessions, like TV itself, is constantly changing to reflect the dynamic transformations the industry is going through. Hence a number of new ‘streams’ for IBC2016.
Our annual ranking of the fastest-growing private companies in America.
Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
There is a misalignment between agencies and advertisers when it comes to measuring success, argues Chris Le May, SVP and managing director for Europe and emerging markets at DataXu.
As publishers embraced header bidding, many programmatic buyers observed the trend from the sidelines. Since header bidding boosts yield for publishers by increasing competition, it follows that buyers may be paying more.
These and many other useful insights are from the DataXu study, Modernizing the Mix: Transforming Marketing Through Technology and Analytics.
DataXu has been named a finalist in the "Best Ad Ops Team" and "Best Attribution Solution" categories for the inaugural The Drum Digital Trading Awards USA.
DataXu has partnered with the Take Tuesday campaign to give employees up to a half of a day off on Election Day 2016.
Yesterday, Scott Brinker published a really great blog post that highlights the mainstream recognition of MarTech and the marketing technologist role. His conclusions were drawn from a recent DataXu report (Modernizing the Mix: Transforming Marketing Through Technology and Analytics), which I suggest every tech-focused marketer read.
Increasingly, the greatest single challenge for B2B and B2C marketers today is creating and quantifying ROI across multiple channels with 78 per cent of U.S. marketers agreeing that understanding marketing technologies has become critically important.
The good folks at DataXu, in collaboration with market research firm MORAR and Withpr, have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. You absolutely have to download this report — it’s a gold mine of insight into the current state of martech and adtech.
More than three-quarters of US senior marketers feel that understanding marketing technology has become increasingly important to their success, May 2016 research revealed.