[German] Creativity alone is no longer sufficient in marketing. This is shown in an international study by marketing and analytics platform DataXu. Anyone who wants to make a career in German marketing today must be familiar with these technologies.
Want to target new TV ads with scientific precision? More and more US TVs are getting lit up with connectivity, making the real problem a back-end one.
Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs).
[German] Programmatic TV, IPTV and Smart TV are currently among the most important keywords in the industry. There are still many questions about programmatic TV, but one thing is for sure: in the next 2-3 years, the way in which TV commercials are bought and sold will fundamentally change.
DataXu, a leading provider of programmatic marketing software, today announced growth plans in the Australia & New Zealand region with the appointment of Michael Scaramozzino as Sales Manager, ANZ and Fay Koo as Solution Architect, APAC. DataXu’s continued investment of resources in ANZ will provide further support to its growing portfolio of clients.
Hollywood is readying for Election Day on Nov. 8 - and that means making sure industry staffers are able to get to and from polling places. The Hollywood Reporter surveyed every major film studio and talent agency for specifics about what measures are being made to allow wannabe voters the chance to cast their ballots, and while not all are bending hours or pushing back Tuesday's workday, some are.
A weekly roundup of tech news and announcements.
A new Boston-based initiative seeks to make the local tech community more diverse by tapping into some often-overlooked sources of talent.
Entrepreneurs and venture capitalists are accustomed to responding to adversity by taking action. Thus, while many in the country — of all political persuasions — are still stunned over the presidential election results, leaders in our innovation sector are already making plans to answer the poignant question on everyone’s mind: “Where do we go from here?”
[Japanese] programmatic marketing and DataXu of a leading provider of analysis software today announced its growth plans for the Australia and New Zealand regions.
[Chinese] Leading marketing programs and analysis software provider DataXu Australia and New Zealand today announced a regional development plan for the appointment of Michael Scaramozzino ANZ regional sales manager, Fay Koo Asia Pacific Solution Architect. DataXu persistent resource investment in Australia and New Zealand region will provide further support for its growing customer base.
A weekly roundup of people moves and account news worth noting in the APAC region.
DataXu, a provider of programmatic marketing software, today announced growth plans in the Australia & New Zealand region with the appointment of Michael Scaramozzino as Sales Manager, ANZ and Fay Koo as Solution Architect, APAC.
Publishers are rushing head on into header bidding – the popular new technique sweeping ad tech by storm.
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May, SVP and MD Europe and emerging markets, DataXu, specifically addresses marketers and explains how they can make the most of their programmatic spend by breaking down silos and using advanced attribution models to create meaningful data and make informed decisions.