Trade Desk IPO Inspires Other Adtech Names

The launch of The Trade Desk’s initial public offering today is giving cautious optimism to backers of other adtech firms – including AppNexus, DataXu and MediaMath - that similar exits may open up for them.

Investment in data driven marketing continues to rise, survey notes

Marketer-aligned data and analytics technology company DataXu, Morar Consulting and WithPR surveyed 532 senior marketers from the US, France, Germany, Italy, Spain and the UK. Respondents held senior roles including chief marketing technologist, CMO, director of marketing, head of marketing, marketing manager and VP of marketing.

The future of programmatic TV is omni-channel

DataXu's Chris Le May looks at how the the emergence of an addressable programmatic TV market is helping to blur the old traditions that silo digital as a direct response (DR) channel.

Plus ça change, plus c’est la même chose

If you spend any time among the businesses working in or around digital media and marketing you will not be a stranger to the feeling that we should all be terrified of (and of course excited by) the pace and scale of change and the disruption around us.