Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s not really the case anymore.
Hear what Chris LaHaise, Director of TV at dataxu, has to say in the column "On TV & Video".
Digital giants are gathering individuals' consent for targeted ads at far higher rates than many competing online-ad services, early data show.
Dr. Bill Simmons, co-founder and CTO at dataxu states,"It's a huge advantage for Google's ad exchange if they maintain their very high consent rate and the others don't improve."
dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu’s Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud.
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.
Click here for full article on NetImperative.
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As a solutions architect, Fay Koo support and collaborates with the sales team at dataxu in Sydney, Australia.
Brands have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, dataxu’s Asia-Pacific Vice President and General Manager, explains why brands in this region need to focus on interpreting user behaviour.
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to dataxu's APAC General Manager.
Programmatic is creating more capabilities than merely a fast way of buying inventory. Dataxu’s Mike Shaw looks at the brands taking the technique to new heights.
What can TV learn from programmatic ad buying, and what does the future hold for TV advertising? CNBC spoke to Edward Wale at SpotX and Mike Shaw at dataxu to get their thoughts.
If you watch Connected TV—whether through an internet-enabled device like a Roku, on your mobile phone or a smart TV set—you’re not alone. In fact, last year 168 million Americans, or about half of all U.S. consumers, accessed traditional television content over the internet, according to eMarketer. But despite that massive audience, agencies and advertisers have been slow to adapt to Connected TV.
The latest news and views on business and the world of personal finance with Sean Farrington and Mickey Clark. Tune in to hear dataxu VP, EMEA Mike Shaw on the 26th April program, discussing GDPR at the 21:30 mark.
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations.
Big tech companies gain while smaller online ad firms are squeezed under the European Union’s GDPR, which takes effect in May.
“It is paradoxical,” said Bill Simmons, co-founder and chief technology officer of Dataxu, a Boston-based company that helps buy targeted ads. “The GDPR is actually consolidating the control of consumer data onto these tech giants.”
Dataxu has today (April 17) announced the launch of an audience targeting service that will let advertisers target viewers of addressable, connected and linear TV services from a single platform which it claims will improve yield for media owners, increase efficiency for advertisers as well as reduce ad load time.
In this guest post, dataxu’s ANZ country manager, Matthew Joyce argues adland and marketers are failing to keep pace with the rapid changes in television’s tech offerings.