As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.
There has been a dramatic change across various industries, with the common denominator being digital transformation. Advancements in technology means that many companies need to catch up, while other are already playing the field almost like a rookie. Where do you start when developing improvements that your clients, customers and employees will appreciate. Dataxu’s vice president, Mike Shaw sees the start of the thread with data. He says it enables you to form a better understanding of marketers and the client’s target audiences.
Google's Chrome ad blocker, which goes into effect on Thursday, will block all ads served on sites that receive a failure notice if the publisher doesn't comply with the Better Ads Standards within 30 days.
The World Federation of Advertisers (WFA) has surveyed top marketers, learning that programmatic budgets will grow by 11% in 2018 despite ongoing industry concerns around transparency and the "murky" media supply chain.
The advent of connected TV (television programming delivered via over-the-top devices) has sent shockwaves through the television industry and the lives of consumers.
Imagine a world in which marketing professionals are asked to deliver increased return on ad spend (ROAS) on a daily basis in the face of inaccurate performance metrics, questionable viewability, increasingly elusive consumers, fragmented data silos, skyrocketing media costs, and little-to-no industry bargaining power. Sounds pretty bleak, right?
As TV viewing is evolving we mustn't overlook the fact that this once all-powerful branding medium continues to have a bulletproof armoury in the guise of connected, addressable and programmatic TV options for advertisers, writes Mike Shaw, VP, EMEA, dataxu.
When it comes to digital transformation, consumers are the first movers — from our rapid adoption of mobile devices and wearables to the steady rise of in-home voice assistants and streaming TV. Brands, in turn, are now making major investments to cater to the new digital customer experience. And today, that means harnessing the tremendous power of data and analytics to build transparent relationships with consumers. But where are the agencies in their own digital transformation?
About six months ago, DataXu unveiled the first self-serve platform for custom, audience-based buying of connected-TV inventory. “I’m always surprised by what our customers are now coming up with,” says Tore Tellefsen, the company’s VP of TV Solutions.
In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers…
Back at the start of this year, Marc Pritchard, chief brand officer at the world’s biggest advertiser, Procter & Gamble, sent shockwaves through the advertising industry by launching something of a revolt against internet ad giants like Google, Amazon and Facebook.
The portion of digital advertising budgets for over-the-top (OTT) platforms is growing. Overall ad budgets spent with OTT inventory owners increased to over 26% of total digital video channel spend for October 2017 -- up from 8% in October 2016, according to digital video ad tech company SpotX.
Global spending on advertising on over-the-top video is growing explosively, according to video platform SpotX. Advertiser spending on OTT inventory grew 18 times year over year in October.
This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV devices, including the results of several customer case studies proving the power of TV attribution.
Television advertising is big business. How big? Global TV advertising in 2017 is projected to reach almost $182 billion. Traditionally, a significant chunk of this amount is spent during upfronts – that time of the year when TV networks gather to present their upcoming fall series and pitch marketers for ad dollars. Whatever inventory isn’t sold, or is held back, is then off loaded in what’s called the scatter market.