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RANKED: The hottest pre-IPO ad tech startups of 2015

In March DataXu launched a new platform called OneView that aims to solve one of marketers’ biggest mobile headaches: targeting […] Continue Reading

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Marketers Need to Ask Lots of Questions Before Using Too Much Data

DataXu’s Ed Montes writes for the Wall Street Journal: “The digital advertising community is currently on the cusp of taking […] Continue Reading

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Public pipeline bursting for Mass. tech companies

DataXu is a company that uses software to help held brands and agencies make decisions about where they want to […] Continue Reading

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The biggest mistakes brands make with programmatic

The 4A’s Data Summit yesterday saw executives from brands, agencies, as well as ad tech, media and data firms come […] Continue Reading

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Yahoo After RMX: What Is Yahoo Ad Exchange Anyway?

Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has […] Continue Reading

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