Acxiom, DataXu Partner To Bridge Gap Between TV And Digital

Acxiom, a provider of so-called “people-based” marketing, said it has expanded its partnership with programmatic marketing software firm DataXu,  enabling DataXu to license its third-party data for advanced TV and analytics solutions.

Acxiom expands analytics deal with DataXu

Acxiom (ACXM -0.6%) has expanded a licensing partnership with programmatic marketing software provider DataXu, allowing DataXu to license its third-party data.

Going Native: Why Brands Are on the Brink of Better Advertising

The future is bright, the future is native. Dr. Bill Simmons, CTO and co-founder, DataXu believes native advertising is the obvious solution to some of the challenges digital advertising faces today. Writing exclusively for ExchangeWire, he explains how technological advancements and improved industry standards should make native advertising a very attractive prospect for advertisers.

Chief Creative Officers Should Live And Breathe Data

We’ve come a long way since the Don Draper days of advertising, when creatives would drink Manhattans and come up with big ideas that would make them and their campaigns famous. Today, data has transformed the creative marketing landscape and has earned sophisticated algorithms and advanced analytics a place at the creative concepting table. Read more from Sandro Catanzaro, co-founder and senior vice president of innovation and analytics at DataXu.

3 Key Ingredients for an Effective Marketing Mix

The CMO’s workload has expanded and grown more complex in recent years, as they take on responsibilities for marketing technologies, often in addition to their current remit. New channels continue to emerge, meaning they must dedicate more precious time to juggling technologies, reporting and vendor management.

A Match Made In Heaven: Connected TV, Meet Cross-Device Measurement

Television has been the darling of the ad world ever since the 1950s, when almost 90% of American households acquired TV sets. But in 2016, we have now brought more screens home than ever before, consuming media not only on TV, but also via phones, tablets, and desktops.

APAC Marketers Still Reluctant to Spend Effort on Data

Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step and instead prefer to continue investing their time on optimising traffic. To better understand and target their audience, brands would need to start by collecting data about their customers and aggregating the various consumer touch points. These could then be used, through analysis, to better engage customers, said James Sampson, DataXu’s Asia-Pacific vice president and general manager.

Experts Predict How the TV Industry will Develop in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views, including DataXu's Chris Le May.

Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace

Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE:RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) buying solution – which, for the first time, makes CCOA’s digital billboard inventory available to programmatic buyers via Rubicon Project’s Private Marketplace (PMP). New Demand Side Platforms (DSPs) should also be available, including Adelphic, DataXu and Simpli.fi, to offer a roster of premier partners for activation based on a media buyer’s needs.

nToggle, DataXu Expand Partnership Four-Fold

nToggle, an algorithm-driven bid-screening platform, announced on Tuesday an expanded partnership with DataXu, with DataXu increasing its use of nToggle’s platform four-fold. nToggle’s platform helps DataXu reach consumers and find cost-efficient ad opportunities for advertisers.

Rise of ‘Fake News’ Gives Brands a Shiver

Worries over brand safety create anxiety about programmatic buying. Growing awareness of fake news and “alt-right” sites have increased brands’ anxiety about where their ads appear. This is especially true of advertisers buying programmatically.

Now comes the hour of Chief Marketing Technologist

[German] Creativity alone is no longer sufficient in marketing. This is shown in an international study by marketing and analytics platform DataXu. Anyone who wants to make a career in German marketing today must be familiar with these technologies.