The Growing Role Of AI in B2B Marketing

Already, the AI ecosystem has grown crowded, especially as it relates to managing programmatic spend. Via its Open AI for Ads platform, dataxu partners with Oracle and PlacedIQ to dynamically inform bidding models and add scale and efficiency to first-party data by layering real-time optimization onto prospecting line items.

Read more here.

AppNexus/AT&T: Duopoly- buster, another walled garden, or both?

The acquisition of AppNexus by ATT will either reduce dependence on the Facebook Google duopoly and or create in effect a triply, according to various APAC industry insiders.

Jame Sampson, APAC VP & GM at dataxu, weighs in. "While AppNexus provides AT&T with some missing plumbing required to build its advertising business upon, AT&T still needs to tie together all of their siloed consumer data for planning, media-execution and analytics purposes."

Ad Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data Collection

As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company’s chances.

Mike Baker, CEO at dataxu states, "When you operate a robust advertising business you almost by definition have to cede a little bit of control over the user experience." Hear more of what Mike Baker has to say in this Adweek article.

BBC Radio 5: “Up All Night” program

BBC's Radio 5 program "Up All Night" featured dataxu's CEO and President Mike Baker. Mike  presented the results of our global campaign on Connected TV & answered  questions concerning data & GDPR in Europe. Interview commences at 3:41:07.

OTT Demand Once Preceded The Supply, But The Tide Has Turned

Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s not really the case anymore.

Hear what Chris LaHaise, Director of TV at dataxu, has to say in the column "On TV & Video".

Changes at the top: What Sorrell’s departure can teach us about digital transformation

Rapid change driven by technology is now a fact of life. The so-called Fourth Industrial Revolution that we are living in, is changing society at a much faster rate than human history has ever known. How do marketers and advertisers – and all businesses, for that matter – ride the wave of digital transformation and make sure they come out on top?

Google Emerges as Early Winner From Europe’s New Data Privacy Law

Digital giants are gathering individuals' consent for targeted ads at far higher rates than many competing online-ad services, early data show.

Dr. Bill Simmons, co-founder and CTO at dataxu states,"It's a huge advantage for Google's ad exchange if they maintain their very high consent rate and the others don't improve."

Is GDPR a blessing in disguise for media agencies?

With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.

Click here for full article on NetImperative.

Unsung Heroes – The Solutions Architect: Fay Koo, dataxu

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As a solutions architect, Fay Koo support and collaborates with the sales team at dataxu in Sydney, Australia.

Personalisation: An Untapped Opportunity for APAC Marketers

Brands have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, dataxu’s Asia-Pacific Vice President and General Manager, explains why brands in this region need to focus on interpreting user behaviour.