Analytics Are the No. 1 Marketing Technology

According to research, 75% of US practitioners said they use analytics-focused tools, among others like customer relationship (CRM) and social community management platforms.

Cuebiq Pens Strategic Partnerships With DSPs, Agencies

Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company’s real-time footfall attribution product, VisitQ.

Bots, vloggers & influencers: TV is changing

IBC’s suite of conference sessions, like TV itself, is constantly changing to reflect the dynamic transformations the industry is going through. Hence a number of new ‘streams’ for IBC2016.

3 tips for embracing martech

Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.

The need to ‘decode’ our data reality

There is a misalignment between agencies and advertisers when it comes to measuring success, argues Chris Le May, SVP and managing director for Europe and emerging markets at DataXu.

The Buy-Side Guide To Header Bidding

As publishers embraced header bidding, many programmatic buyers observed the trend from the sidelines. Since header bidding boosts yield for publishers by increasing competition, it follows that buyers may be paying more.

5 Stats Explain Why Top-Funnel Automation Is Needed To Orchestrate Demand

Yesterday, Scott Brinker published a really great blog post that highlights the mainstream recognition of MarTech and the marketing technologist role. His conclusions were drawn from a recent DataXu report (Modernizing the Mix: Transforming Marketing Through Technology and Analytics), which I suggest every tech-focused marketer read.