We’ve come a long way since the Don Draper days of advertising, when creatives would drink Manhattans and come up with big ideas that would make them and their campaigns famous. Today, data has transformed the creative marketing landscape and has earned sophisticated algorithms and advanced analytics a place at the creative concepting table. Read more from Sandro Catanzaro, co-founder and senior vice president of innovation and analytics at DataXu.
The CMO’s workload has expanded and grown more complex in recent years, as they take on responsibilities for marketing technologies, often in addition to their current remit. New channels continue to emerge, meaning they must dedicate more precious time to juggling technologies, reporting and vendor management.
Television has been the darling of the ad world ever since the 1950s, when almost 90% of American households acquired TV sets. But in 2016, we have now brought more screens home than ever before, consuming media not only on TV, but also via phones, tablets, and desktops.
If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options...
Which Bay State tech firms are ripe for an IPO next year? CBInsights, a market research and prediction firm, on Tuesday released its fifth annual report on the tech companies entering the "IPO pipeline" within the next year, identifying 369 companies across the country that are the most likely to go public in 2017.
Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step and instead prefer to continue investing their time on optimising traffic. To better understand and target their audience, brands would need to start by collecting data about their customers and aggregating the various consumer touch points. These could then be used, through analysis, to better engage customers, said James Sampson, DataXu’s Asia-Pacific vice president and general manager.
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views, including DataXu's Chris Le May.
Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE:RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) buying solution – which, for the first time, makes CCOA’s digital billboard inventory available to programmatic buyers via Rubicon Project’s Private Marketplace (PMP). New Demand Side Platforms (DSPs) should also be available, including Adelphic, DataXu and Simpli.fi, to offer a roster of premier partners for activation based on a media buyer’s needs.
nToggle, an algorithm-driven bid-screening platform, announced on Tuesday an expanded partnership with DataXu, with DataXu increasing its use of nToggle’s platform four-fold. nToggle’s platform helps DataXu reach consumers and find cost-efficient ad opportunities for advertisers.
Worries over brand safety create anxiety about programmatic buying. Growing awareness of fake news and “alt-right” sites have increased brands’ anxiety about where their ads appear. This is especially true of advertisers buying programmatically.
[German] Creativity alone is no longer sufficient in marketing. This is shown in an international study by marketing and analytics platform DataXu. Anyone who wants to make a career in German marketing today must be familiar with these technologies.
Want to target new TV ads with scientific precision? More and more US TVs are getting lit up with connectivity, making the real problem a back-end one.
Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs).
[German] Programmatic TV, IPTV and Smart TV are currently among the most important keywords in the industry. There are still many questions about programmatic TV, but one thing is for sure: in the next 2-3 years, the way in which TV commercials are bought and sold will fundamentally change.
DataXu, a leading provider of programmatic marketing software, today announced growth plans in the Australia & New Zealand region with the appointment of Michael Scaramozzino as Sales Manager, ANZ and Fay Koo as Solution Architect, APAC. DataXu’s continued investment of resources in ANZ will provide further support to its growing portfolio of clients.