Already, the AI ecosystem has grown crowded, especially as it relates to managing programmatic spend. Via its Open AI for Ads platform, dataxu partners with Oracle and PlacedIQ to dynamically inform bidding models and add scale and efficiency to first-party data by layering real-time optimization onto prospecting line items.
Read more here.
The acquisition of AppNexus by ATT will either reduce dependence on the Facebook Google duopoly and or create in effect a triply, according to various APAC industry insiders.
Jame Sampson, APAC VP & GM at dataxu, weighs in. "While AppNexus provides AT&T with some missing plumbing required to build its advertising business upon, AT&T still needs to tie together all of their siloed consumer data for planning, media-execution and analytics purposes."
As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company’s chances.
Mike Baker, CEO at dataxu states, "When you operate a robust advertising business you almost by definition have to cede a little bit of control over the user experience." Hear more of what Mike Baker has to say in this Adweek article.
TotalTV from dataxu is one of the most exciting ad-tech products to be released in years, effectively productising a solution we already provide to Sky Media in the UK. Learn more here with Chris LaHaise and Videonet.
BBC's Radio 5 program "Up All Night" featured dataxu's CEO and President Mike Baker. Mike presented the results of our global campaign on Connected TV & answered questions concerning data & GDPR in Europe. Interview commences at 3:41:07.
While we know the media landscape is changing, there is less insight on the granular aspects of such shifts. Here dataxu’s Mike Shaw shares findings from the company’s research into the media industry’s rapid evolution.
Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s not really the case anymore.
Hear what Chris LaHaise, Director of TV at dataxu, has to say in the column "On TV & Video".
Rapid change driven by technology is now a fact of life. The so-called Fourth Industrial Revolution that we are living in, is changing society at a much faster rate than human history has ever known. How do marketers and advertisers – and all businesses, for that matter – ride the wave of digital transformation and make sure they come out on top?
Digital giants are gathering individuals' consent for targeted ads at far higher rates than many competing online-ad services, early data show.
Dr. Bill Simmons, co-founder and CTO at dataxu states,"It's a huge advantage for Google's ad exchange if they maintain their very high consent rate and the others don't improve."
dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu’s Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud.
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.
Click here for full article on NetImperative.
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As a solutions architect, Fay Koo support and collaborates with the sales team at dataxu in Sydney, Australia.
Brands have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, dataxu’s Asia-Pacific Vice President and General Manager, explains why brands in this region need to focus on interpreting user behaviour.
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to dataxu's APAC General Manager.
Programmatic is creating more capabilities than merely a fast way of buying inventory. Dataxu’s Mike Shaw looks at the brands taking the technique to new heights.