Buying & Reporting Your Way

DataXu’s Media Activation solution unifies everything marketers and their agencies need to store data, understand audience segments and execute real-time bidding.

DataXu White Icon Automated Media Buying

Audience-Based Buying

Target and engage your audience within a single platform.

DataXu’s buying capabilities (often called a demand side platform or DSP) provide everything a marketer or agency executive needs to plan, buy, optimize and measure media campaigns across all formats and all devices worldwide.

Leader In Forrester Wave

In Forrester’s Q2 2017 Omnichannel Demand-Side Platforms Wave, DataXu received the highest score for Platform Capabilities and Tools, outranking Google, Adobe, The Trade Desk, MediaMath, AOL, Turn, Viant, Rocket Fuel, AppNexus and Adform.

The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

All Formats & All Devices

Global Inventory

Access inventory from the world’s leading content publishers, open advertising exchanges and private advertising exchanges within the DataXu platform. View and purchase up to 2.5 trillion available global ad impressions per month.

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Addressable TV

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Digital Video

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HTML5 / Vast

connected tv CTV

Connected TV

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Game Consoles

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Advanced TV

Effortlessly deliver high-impact television experiences and extend audience reach.

  • Connected TV: Activate audience data to target households on Smart TV and OTT devices.
  • Addressable TV: Pair first-party data with DataXu’s robust lookalike models for 1:1 household targeting on TV at scale in a privacy-compliant manner.
  • Linear TV: Improve targeting and planning for traditional TV by applying digital data and viewership trends.

With DataXu’s OneView cross-device solution, customers can engage their own custom audiences on TV campaigns to effectively control frequency, maximize incremental reach, drive audience brand engagement and orchestrate the customer journey across channels. This ultimately drives true marketing ROI. DataXu uses real-world offline Acxiom data to enhance lookalike models and deliver results.

Learn how Columbia Sportswear used DataXu to drive 30%+ lift

DataXu Software   |   DataXu Services

Marketers and agencies choose to partner with DataXu in one of two ways:

In-House Programmatic

Bring programmatic ad buying capabilities into your office with a license to operate DataXu’s all-in-one platform.

Gain control and flexibility, demonstrate programmatic marketing expertise to clients, and grow your agency business with self-run campaigns and customizable performance reports.

DataXu Managed Services

Get all the benefits of the DataXu platform, without spending hours pulling the levers yourself.

We work with global brands and their agencies of record as a trusted partner to deliver strong IO performance and white-glove customer service.

Improved Ad Targeting

The DataXu platform makes it easy to select targeting tactics to help reach a specific audience. Tactics include:

Targeting tactics


Third-Party Data

Contextual & Site Targeting

Dynamic Retargeting

Location-Based Strategies



IP Targeting

Weather Triggered Delivery

Global Data + Exchange Connections

From exchanges to ad servers to data providers and more, DataXu works with the very best to ensure we offer our customers full access to global inventory within our platform.

Fully-Integrated DataXu Ad Server

Prefer to use an integrated ad server? Look no further.

DataXu’s Ad Server eliminates the complexity and extra costs of working with multiple execution vendors. Our integrated approach makes it easier to launch campaigns and understand the effectiveness of each channel. No vendor juggling required.

Enterprise Developer APIs

Utilize DataXu’s complete set of integration-ready RESTful APIs to unlock fully customized access to the DataXu platform.

Omni-Channel Media Planning and Activation APIs
Leverage DataXu’s Algorithm Marketplace, Forecasting, Patented Cruise Control optimization, and 3,000,000 QPS.

Creative Management APIs and Ad-Serving APIs

Reporting APIs
Highly flexible access to our Open Analytics Platform and Report Builder. 

Data and Audience Management APIs
Utilize the full power of DataXu’s cross-device technology OneView.

DataXu White Icon Best In Class Optimization

Best In Class Optimization

Optimization capabilities so powerful they rank #1 in the industry.

Buying advertising via computers saves time and increases the efficiency of what used to be an extremely manual campaign setup and reporting workflow.

In 2011 and again in 2015, Forrester labeled DataXu as the leading provider of Algorithmic Decisioning (using data science to make efficient media buying decisions).

Improve Campaign Performance 24/7

DataXu’s award-winning media solution improves campaigns automatically. Our platform learns based on what’s working and what’s not, and shifts tactics and budgets to achieve the best results.

Algorithm Marketplace

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Pick and choose from pre-existing algorithms to help campaigns achieve specific impression-level goals.

Automatic Cruise Control

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Sit back and relax. Cruise Control provides daily optimizations based on key goals selected during campaign setup.

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Real-Time Reporting

A personalized, one-stop-report-shop for marketers.

Not everyone needs (or cares about) the same reports. We get it.

Our Media Activation solution includes DataXu Report Builder: fully customizable reporting that demonstrates how marketing efforts are impacting the business through visualizations all key stakeholders can understand.

Unify, Customize & Share Reports

Unified Marketing
Data at Last

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Easily integrate multiple marketing platforms and data sheets into the DataXu platform so that everything is accessible in one place.


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Create personalized reporting dashboards with easy-to-use drag and drop configurations and visualizations. No more weekend Excel wrangling required.

Actionable Customer

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DataXu’s customized Intelligence Reports help marketers understand who their best customers are, and which campaigns are excelling.

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Quality & Security

Guaranteed fraud protection and third-party verification.

Brands everywhere are becoming increasingly frustrated by siloed data
and fraudulent metrics. Consider DataXu to be an independent referee
that comes backed by a Fraud Free Guarantee.

The DataXu Fraud-Free Guarantee

Fraud is a big problem for marketers and technology providers alike.

DataXu guarantees a 97% fraud-free investment

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DataXu partners with DoubleVerify, a best-in-class anti-fraud company, to ensure that customer media dollars are being spent on real people and high-quality inventory. DataXu does not engage in arbitrage, meaning budget is going towards quality media and not our own bottom line.

How the Guarantee Works

If a DataXu customer experiences a fraud rate greater than 3%, DataXu will:

1. Refund 100% of the DataXu fees associated with the 3% fraudulent media.

2. Refund 100% of all amounts recovered from the suppliers of that media.

Retain Control Over Customer Data

You won’t find any opaque “walled gardens” or media silos here. First-party data belongs to brand marketers, not to DataXu. If our partnership ever comes to an end, first-party data remains the property of the brand, is fully accessible and is easy to take along.

Third-Party Quality Controls

Third-Party Verification and
Brand Safety

Use DataXu’s built-in quality safeguards to verify site and inventory quality before bidding. DataXu does not own any inventory, making us truly media agnostic.

Apply four different safety levels to campaigns to blacklist inappropriate sites, whitelist approved sites, and verify media quality through our trusted partners.

Pre-Bid Viewability

Set required ad viewability levels within the platform before spending a cent.

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