Unified buying & reporting

DataXu’s Media Activation solution unifies everything brand marketers and their agencies need to store data, understand consumer segments and execute real-time bidding.

DataXu White Icon Automated Media Buying

Automated media buying

Target and engage consumer segments within a single platform.

DataXu’s buying capabilities (often called a demand side platform or DSP) provide everything a marketer or agency executive needs to plan, buy, optimize and measure media campaigns across all formats and all devices worldwide.


#1 Forrester-Ranked DSP

In Forrester’s Q2 2015 DSP Wave Report, DataXu was identified as the strongest “Total Advertising Solution” in the industry, outranking Google, AOL, The Trade Desk, Turn, MediaMath and RocketFuel.

Forrester’s Q2 2015 DSP Wave Report - Strongest Current Offering

All formats & all devices

global inventory

Access inventory from the world’s leading content publishers, open advertising exchanges and private advertising exchanges within the DataXu platform. View and purchase up to 2.5 trillion available global ad impressions per month.

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DISPLAY

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SOCIAL

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DIGITAL VIDEO

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MOBILE

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ADDRESSABLE TV

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CONNECTED TV

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EMAIL

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NATIVE

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HTML5 / VAST

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GAME CONSOLES

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PROGRAMMATIC TV


DATAXU SOFTWARE   |   DATAXU SERVICES

Most brand marketers and agencies choose to partner with DataXu in one of two ways:


I WANT TO DO THE BUYING


Bring programmatic ad buying capabilities into your office with a license to operate DataXu’s all-in-one platform.

Gain control and flexibility, demonstrate programmatic marketing expertise to clients, and grow your agency business with self-run campaigns and customizable performance reports.

DATAXU MANAGED SERVICES


Get all the benefits of the DataXu platform, without spending hours pulling the levers yourself.

We work with global brands and their agencies of record as a trusted partner to deliver strong IO performance and white-glove customer service.



IMPROVED AD TARGETING

The DataXu platform makes it easy to select targeting tactics to help reach a specific audience. Tactics include:


Targeting tactics

Prospecting

Third Party Data

Contextual & Site Targeting

Dynamic Retargeting

LOCATION-BASED STRATEGIES

Geo-fencing

Geo-targeting

IP Targeting

Weather Triggered Delivery


GLOBAL DATA + EXCHANGE CONNECTIONS

From exchanges to ad servers to data providers and more, DataXu works with the very best to ensure we offer our customers full access to global inventory within our platform.



FULLY-INTEGRATED DATAXU AD SERVER

Prefer to use an integrated ad server? Look no further.

DataXu’s Ad Server eliminates the complexity and extra costs of working with multiple execution vendors. Our integrated approach makes it easier to launch campaigns and understand the effectiveness of each channel. No vendor juggling required.

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BEST IN CLASS OPTIMIZATION

Optimization capabilities so powerful they rank #1 in the industry.

Buying advertising via computers saves time and increases the efficiency of what used to be an extremely manual campaign setup and reporting workflow.

In 2011 and again in 2015, Forrester labelled DataXu as the leading provider of Algorithmic Decisioning (using data science to make efficient media buying decisions).


IMPROVE CAMPAIGN PERFORMANCE 24/7

DataXu’s award-winning media activation solution improves campaigns automatically. Our platform learns based on what’s working and what’s not, and shifts tactics and budgets to achieve the best results.



ALGORITHM MARKETPLACE


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Pick and choose from pre-existing algorithms to help campaigns achieve specific impression-level goals.


Automatic Cruise Control


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Sit back and relax. Cruise Control provides daily optimizations based on key goals selected during campaign setup.


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PERSONALIZED REPORTING

A personalized, one-stop-report-shop for marketers.

Not everyone needs (or cares about) the same reports. We get it.

Our Media Activation solution includes DataXu Report Builder: fully customizable reporting that demonstrates how marketing efforts are impacting the business through visualizations all key stakeholders can understand.


UNIFY, CUSTOMIZE & SHARE REPORTS


UNIFIED MARKETING DATA AT LAST


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Easily integrate multiple marketing platforms and data sheets into the DataXu platform so that everything is accessible in one place.


PERSONALIZED DASHBOARDS


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Create personalized reporting dashboards with easy-to-use drag and drop configurations and visualizations. No more weekend Excel wrangling required.


ACTIONABLE CUSTOMER INSIGHTS


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DataXu’s customized Intelligence Reports help marketers understand who their best customers are, and which campaigns are excelling.



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QUALITY & SECURITY

Guaranteed fraud protection and third-party verification.

Brands everywhere are becoming increasingly frustrated by siloed data
and fraudulent metrics. Consider DataXu to be an independent referee
that comes backed by a Fraud Free Guarantee.


THE DATXU FRAUD-FREE GUARANTEE

Fraud is a big problem for marketers and technology providers alike.

DataXu guarantees a 97% fraud-free investment


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DataXu partners with DoubleVerify, a best-in-class anti-fraud company, to ensure that customer media dollars are being spent on real people and high-quality inventory. DataXu does not engage in arbitrage, meaning budget is going towards quality media and not our own bottom line.


HOW THE GUARANTEE WORKS

If a DataXu customer experiences a fraud rate greater than 3%, DataXu will:


1. Refund 100% of the DataXu fees associated with the 3% fraudulent media.

2. Refund 100% of all amounts recovered from the suppliers of that media.



RETAIN CONTROL OVER CUSTOMER DATA

You won’t find any opaque “walled gardens” or media silos here. First-party data belongs to brand marketers, not to DataXu. If our partnership ever comes to an end, first-party data remains the property of the brand, is fully accessible and is easy to take along.


THIRD-PARTY QUALITY CONTROLS


THIRD-PARTY VERIFICATION AND BRAND SAFETY


Use DataXu’s built-in quality safeguards to verify site and inventory quality before bidding. DataXu does not own any inventory, making us truly media agnostic.

Apply four different safety levels to campaigns to blacklist inappropriate sites, whitelist approved sites, and verify media quality through our trusted partners.


PRE-BID VIEWABILITY FUNCTIONALITY


Set required ad viewability levels within the platform before spending a cent.


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