Become a Data-Driven Business

DataXu is focused on best-in-class data and analytics solutions that drive success and deliver new sales for our customers.

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Customer Insights

Build a more complete picture of customers and their path to purchase.

Locate your best customers and discover the most compelling way to engage individuals based on their behaviors and lifestyle.

Understand Your Customers

DataXu delivers detailed customer intelligence that will help engage prospects and customers through multivariate customer profiling.

Our Customer Insights capabilities indicate which audience segments are most likely to perform a specific action or conversion.

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Geographic consumer location

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Previous brand interactions

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Consumer demographics

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Purchase intent behavior

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Report Builder

Clear, customizable, visually appealing reporting. Boom.

DataXu Report Builder is a flexible, on-demand analytics tool that streamlines reporting, provides personalization and enables collaboration. Marketers have easy access to the insights needed to confidently plan, optimize and drive business results.


Leverage a selection of pre-built reports that provide answers for the most common and important reporting questions


Create custom dashboards with enhanced personalization features


Ingest third-party ad server data directly into the tool – no need to manually merge data in Excel

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Advanced Analytics

One integrated dashboard for all marketing activities.

Consider DataXu’s Advanced Analytics hub your personal marketing dashboard, where you can efficiently access all data, vendors, creative and performance.

Identify Optimal Ad Frequency

By monitoring which sequence, frequency, and media types resonate the most with individual customer segments, marketers gain a better understanding of the roles of specific channels within the sales funnel.

Not all tactics produce the same number of conversions. DataXu’s Marketing Analytics capabilities show marketers precisely how many impressions need to be served across tactics, such as retargeting or prospecting, to maximize efficiency and total conversions.

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Market Pulse

Reveal the ideal ratio of marketing investments to maximize sales.

At DataXu, we strongly believe that decisions about where to invest media dollars, and what to invest them in, should be driven by data, not guesswork or historical spend. We believe in a “Test And Learn” methodology. We call it Experimental Marketing™.

Benchmark Existing Marketing Plan

In order to improve, you need to know how you are performing right now. Market Pulse helps brand marketers understand how media channels are performing within an existing media plan. Understand which messages, promotions and regions drive new sales and which help customer retention.

One of DataXu’s customers discovered the following using Market Pulse:


Which channels are the primary
drivers of current sales?

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Which channels can deliver
incremental sales?

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Which channels primarily
maintain brand awareness?

print or newspaper or magazine


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Stop Over-Investing Budget

Market Pulse delivers analytics on which channels, regions and messages are driving sales, incremental sales and brand awareness, but also reveals which channels are at capacity, under capacity, or oversaturated.

Use Market Pulse to make dollars go further by cutting budget from channels where additional spend fails to drive sales and reinvesting it where it has a positive impact on business goals.

REDUCE oversaturated channel budgets

INCREASE under capacity channel budgets

MAINTAIN at capacity channel budgets

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Optimize Plan for Maximum Revenue

DataXu is able to reveal the right levels of investment by channel and message to maximize a brand’s future sales. Using our Market Pulse solution, DataXu tests multiple investment possibilities and compares them with sales outcomes to identify the combination of media investments that drive maximum lift.

DataXu’s software enables marketers, for the first time in history, to scientifically understand their marketing efforts effectiveness, and how incremental investments affect offline outcomes.

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Use a scientific approach to testing budget combinations to reveal the causal effect of each media channel on sales.

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Make advertising dollars go further. Optimize the media mix to reduce waste and maximize incremental sales.

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Use advertising dollars saved through increased efficiency on other business priorities.

Validate your Marketing Budget

With a newfound understanding of how each marketing channel is performing, marketers can achieve efficiency by cutting out what’s not driving sales and spending more on what is. Chief Marketing Officers can efficiently track and measure the effects of macro factors such as messaging, pricing, channels and promotions on sales.

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Define investment levels necessary for achieving specific sales outcomes, avoiding guesswork and uncertainty.

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Access results directly through the platform, providing real-time recommendations for strong competitive advantage.

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Measure the overall health of the marketing strategy.

Want to Learn More?