Prove the causal relationship between marketing efforts and sales.
BECOME A DATA-DRIVEN BUSINESS
DataXu is focused on best-in-class data and analytics solutions that drive success and deliver new sales for our customers.
Build a more complete picture of customers and their path to purchase.
Locate your best customers and discover the most compelling way to engage individuals based on their unique behaviors and lifestyle.
UNDERSTAND YOUR CUSTOMERS
DataXu delivers detailed customer intelligence that will help engage prospects and customers through our unique multivariate customer profiling.
Our Customer Insights capabilities indicate which customer segments are most likely to perform a specific action or conversion.
Geographic consumer location
Previous brand interactions
Purchase intent behavior
Clear, customizable, visually appealing reporting. Boom.
DataXu Report Builder is a flexible, on-demand analytics tool that streamlines reporting, provides personalization and enables collaboration. Marketers have easy access to the insights needed to confidently plan, optimize and drive business results.
Leverage a selection of pre-built reports that provide answers for the most common and important reporting questions
Create custom dashboards with enhanced personalization features
Ingest third-party ad server data directly into the tool – no need to manually merge data in Excel
Marketing Intelligence Center
One integrated dashboard for all marketing activities.
Consider DataXu’s Marketing Intelligence Center your personal marketing dashboard, where you can efficiently access all data, vendors, creative and performance.
CONNECT + INTEGRATE YOUR DATA
Fragmentation has become the modern marketer’s greatest challenge. It’s difficult to know what’s working when data is spread across vendors or is trapped within silos.
Want other third-party data sources rolled into one? DataXu automatically combines external data feeds and provides tools to help marketers visualize results and manage data from multiple vendors more efficiently.
Already using Google’s DoubleClick Campaign Manager? DataXu pulls in data from DCM free of charge and combines it with our extensive database to provide the most efficient, integrated experience possible for you and your team.
IDENTIFY OPTIMAL AD FREQUENCY
By monitoring which sequence, frequency, and media types resonate the most with individual customer segments, marketers gain a better understanding of the roles of specific channels within the sales funnel.
Not all tactics produce the same number of conversions. DataXu’s Marketing Analytics capabilities show marketers precisely how many impressions need to be served across tactics, such as retargeting or prospecting, to maximize efficiency and total conversions.
Reveal the ideal ratio of marketing investments to maximize sales.
Brand marketers and their agencies have finite advertising budgets. At DataXu, we strongly believe that decisions about where to invest media dollars, and what to invest them in, should be driven by data, not guesswork or historical spend.
BENCHMARK EXISTING MARKETING PLAN
In order to improve, you need to know how you are performing right now. Market Pulse helps brand marketers understand how media channels are performing within an existing media plan. Understand which messages, promotions and regions drive new sales and which help customer retention.
One of DataXu’s customers discovered the following using Market Pulse:
Which channels are the primary drivers of current sales?
Which channels can deliver incremental sales?
Which channels primarily maintain brand awareness?
STOP OVER-INVESTING BUDGET
Market Pulse delivers analytics on which channels, regions and messages are driving sales, incremental sales and brand awareness, but also reveals which channels are at capacity, under capacity, or oversaturated.
Use Market Pulse to make advertising dollars go further by cutting budget from channels where additional spend fails to drive sales and reinvesting it where it has a positive impact on business goals.
REDUCE oversaturated channel budgets
INCREASE under capacity channel budgets
MAINTAIN at capacity channel budgets
OPTIMIZE PLAN FOR MAXIMUM REVENUE
DataXu is able to reveal the right levels of investment by channel and message to maximize a brand’s future sales. Using our Market Pulse solution, DataXu tests multiple investment possibilities and compares them with sales outcomes to identify the combination of media investments that drive maximum lift.
DataXu’s software enables marketers, for the first in history, to scientifically understand their marketing efforts effectiveness, and how incremental investments affect offline outcomes.
Use a scientific approach to testing budget combinations to reveal the causal effect of each media channel on sales.
Make advertising dollars go further. Optimize the media mix to reduce waste and maximize incremental sales.
Use advertising dollars saved through increased efficiency on other business priorities.
VALIDATE YOUR MARKETING BUDGET
With a newfound understanding of how each marketing channel is performing, marketers can achieve efficiency by cutting out what’s not driving sales and spending more on what is. Chief Marketing Officers can efficiently track and measure the effects of macro factors such as messaging, pricing, channels and promotions on sales.
Define investment levels necessary for achieving specific sales outcomes, avoiding guesswork and uncertainty.
Access results directly through the platform, providing real-time recommendations for strong competitive advantage.
Measure the overall health of the marketing strategy.