Labelium wanted to generate high levels of engagement at a low cost-per-view (COV) to expand its reach across French internet users. Labelium also wanted to increase its video completion rate.
By identifying Labelium’s ideal audience through data science and analytics, dataxu® was able to create a strategy for the company which optimized the impact of every view it served up to prospective customers.
The optimal model was created by answering two key questions:
- Do some creatives work better in certain regions?
- How does performance vary over the course of a week?
- dataxu’s TouchPoint™ platform delivered more than 3 million video impressions during a four week period.
- TouchPoint™ was able to reduce Labelium’s CPM rate by 33% compared to the performance Labelium had previously experienced with other programmatic partners.