Advertising and Marketing under the GDPR

As of May 25, 2018, the rules are changing for how data about people from the European Union should be handled. It will change how agencies and their brand clients and technology partners can use data for marketing and advertising.

Blog post: GDPR is coming, are you ready?
Whitepaper: The marketer’s guide to GDPR


The dataxu approach

As a marketing technology company, dataxu will be subject to the GDPR. We’ve always placed the highest value on transparency, quality, and privacy. This dedication, combined with our industry-leading decisioning technology, puts us in the best position to continue running effective advertising post-GDPR.

From the inception of the GDPR, we assembled a cross-functional task force to oversee the implementation of GDPR compliance in every aspect of our operations. We are committed to providing the best quality and transparency to, not only our customers, but to all digital consumers.

Blog post: Team Voltron: dataxu’s Race to GDPR Compliance
Article: GDPR: EU’s Alarm Clock to US Companies

Group of people on stairs wearing GDPR shirts promoting GDPR at dataxu

Summary of processing activities

  • With regards to customer campaigns, dataxu is listed as a data processor
  • We require our customers and partners to obtain consent for any personal data we process on EU data subjects
  • We do not collect nor process sensitive personal data or special categories of data as listed under GDPR
  • We do collect and process device data from EU subjects such as browser cookies, mobile device IDs, and, in some cases, IP Addresses, which are always hashed
  • We do not link any data to personal data which identifies a natural person

Click here for a full list of FAQs about our approach to data privacy

Where can I learn more about the GDPR?

This link will take you directly to the EU’s official website on GDPR: https://www.eugdpr.org/W.

Reach out to our privacy team with any questions about our approach by email at privacy@dataxu.com.