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Tracking and Targeting Customers and Prospects 2016

DataXu’s Senior Counsel & Data Protection Officer Andy Dale will be speaking at Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2016 Seminar on October 20 at the Atlanta Bar Association in Atlanta, Georgia.

Collecting data from and about customers and consumers is a modern business mandate.  What consumer-facing company is not now engaged in a “know our customers better” initiative?  These data are collected online, in mobile apps, in social media, and often appended to data gathered by others about the same consumers elsewhere.  Most brands use these data (including “Big Data”) in some way, such as to personalize messages and content, to optimize their sites or apps, or to improve their products, services, and offerings.  Brands may choose from hundreds of vendors to assist them in these efforts.  The data collected are often just anonymous unique identifiers and segments of potential interest, although in some cases the information is personally-identifiable or at least capable of being tied back to a consumer.  However, with all of this advancement and revenue at hand, brands and their vendors are operating in a rapidly-changing area that continues to lack regulatory certainty in the U.S. and around the world.  The FTC has proposed best practices, but sued those that have stepped over the line; state attorneys general have started to do the same;, the press, including bloggers and academics, have called out companies for data uses that they may not have considered to be improper; the self-regulatory sector continues to innovate; the “do-not-track” debate continues; class action lawyers are as active as they have been in over a decade, and becoming more creative all the time; and regulators around the world are looking to apply new standards to traditional tools like cookies and web beacons.

Join leading practitioners and industry experts explore the cutting-edge legal concerns in online tracking and targeting.  What are the regulators around the world calling for?  How will the new EU General Data Protection Regulation apply to interest-based advertising and related tracking initiatives?  How is the market reacting?  What are common practices and what are outliers?  What are class action lawyers looking for?  What kinds of issues interest the press, including bloggers and academics?  And, by the way, how does all of this work?  Ultimately, how can companies protect their brands while taking advantage of some of the most innovative tools available?  How can brands adopt new business models that emerge with increasing frequency and promise more revenue and better consumer engagement?

Some topics of note:

  • How online, mobile, and social media tracking and targeting work from a technical perspective
  • Hot topics in privacy law, including advertising online, across mobile apps, in social media, and across related devices, and new issues surrounding the use of “Big Data,” as described in a recent FTC report.
  • Self-regulatory initiatives associated with online and mobile tracking, targeting, and personalization
  • Fact patterns that have resulted in bad PR, government enforcement, and private litigation
  • How regulators around the world are addressing tracking and targeting
  • How Chief Privacy Officers at leading companies are handling tracking issues now

For more information on this seminar, click here.