OMMA DDM at Internet Week New York

OMMA Data Driven Marketing cuts the topic of Big Data down to more manageable bite sizes. Data is transforming agencies and brands in multiple ways, from reorienting how media is segmented and bought to targeting customers with the right message at the right stage of the purchase funnel.

Join DataXu’s Adrian Tompsett at 11:30 am for “How Much Is That Data In the Window?: Establishing Value And Quality for Online and Offline Data.”