Powered By Data. Inspired By You.

DataXu’s TouchPoint™ demand-side platform enhances the value you deliver to your clients through the industry’s most intuitive interface.

Audience-Based Buying

Target and engage high-value audiences for your clients with TouchPoint.

#1 Ranked DSP For Ease-Of-Use

Yes, you read that right. DataXu has come a long way since the days of TouchPoint’s™ complicated historical UI. In an independent study conducted in 2017 by UX research firm Validately, TouchPoint’s™ intuitive Campaign Manager beat The Trade Desk, MediaMath, DoubleClick Bid Manager and Turn for effectiveness, efficiency and satisfaction according to self-serve users.

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Global Reach & Enterprise Scale

Did you know DataXu has fourteen offices around the world and inventory access to over 3 trillion global ad impressions?  Use TouchPoint™ to plan and place media buys through the world’s leading open and private advertising exchanges. 

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Connected TV

Addressable tv ATV

Addressable TV

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Digital Video

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HTML5 / Vast

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Game Consoles

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Digital Out Of Home

Granular Ad Targeting

TouchPoint™ makes it easy to select targeting tactics to help reach your client’s specific audience. Tactics include:

Targeting Tactics


Third-Party Data

Contextual & Site Targeting

Dynamic Retargeting

Location-Based Strategies



IP Targeting

Weather Triggered Delivery

NEW: Self-Serve Advanced TV

Effortlessly deliver high-impact television experiences and extend audience reach.

  • Connected TV: Activate audience data to target households on Smart TV and OTT devices.
  • Addressable TV: Pair first-party data with TouchPoint’s™ robust lookalike models for 1:1 household targeting on TV at scale in a privacy-compliant manner.
  • Linear TV: Improve targeting and planning for traditional TV by applying digital data and viewership trends.

Use DataXu’s OneView identity & data management platform to engage custom audiences on TV campaigns. Effectively control frequency, maximize incremental reach, drive audience brand engagement and orchestrate the customer journey across channels. Leverage real-world offline Acxiom data to enhance lookalike models and deliver even better results for your clients.

CASE STUDY: Columbia Sportswear drives 30%+ lift

Ranked A Leader In Forrester Wave

In Forrester’s Q2 2017 Omnichannel Demand-Side Platforms Wave, TouchPoint received the highest score for Platform Capabilities and Tools, outranking Google, Adobe, The Trade Desk, MediaMath, AOL, Turn, Viant, Rocket Fuel, AppNexus and Adform.

The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

Global Data + Exchange Connections

From exchanges to ad servers to data providers and more, DataXu works with the very best to ensure we offer agency customers full access to global inventory within our platform.

Fully-Integrated TouchPoint™ Ad Server

Prefer to use an integrated ad server? Look no further.

TouchPoint’s™ Ad Server eliminates the complexity and extra costs of working with multiple execution vendors. Our integrated approach makes it easier to launch campaigns and understand the effectiveness of each channel. No vendor juggling required.

Enterprise Developer APIs

Utilize DataXu’s complete set of integration-ready RESTful APIs to unlock fully customized access to TouchPoint™ .

Omni-Channel Media Planning and Activation APIs
Leverage TouchPoint’s™ Algorithm Marketplace, Forecasting, Patented Cruise Control optimization and 3,000,000 QPS.

Creative Management APIs and Ad-Serving APIs

Reporting APIs
Highly flexible access to ClearSight™ anaytics & reporting. 

Data and Audience Management APIs
Utilize the full power of DataXu’s OneView™ identity & data management platform.

Always-On Optimization

Your campaigns don’t stand still, so neither do we.

TouchPoint™ deploys machine learning to optimize in real time, all the time, automatically adjusting to give you ever-better insights, strategies, and results. In all that we do, DataXu continually pushes the boundaries of what marketing technology can accomplish for you and for your business. “Continually better” isn’t just about any one campaign. It’s how we think.

Algorithm Marketplace

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Pick and choose from pre-existing algorithms to help campaigns achieve specific impression-level goals.

Automatic Cruise Control

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Sit back and relax. Cruise Control provides daily optimizations based on key goals selected during campaign setup.

In 2011 and again in 2015, Forrester labeled TouchPoint™ as the leading provider of Algorithmic Decisioning (using data science to make efficient media buying decisions).

Real-Time Reporting

TouchPoint™ Report Builder: A personalized, one-stop report shop for agency team members.

Not everyone needs (or cares about) the same reports. We get it.

TouchPoint’s™ Report Builder is fully customizable reporting that demonstrates how marketing efforts are impacting the business through visualizations all key stakeholders can understand.

Unify, Customize & Share Reports

Unified Marketing
Data at Last

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Easily integrate multiple marketing platforms and data sheets into Report Builder so that everything is accessible in one place.


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Create personalized reporting dashboards with easy-to-use drag and drop configurations and visualizations. No more weekend Excel wrangling required.

Deep Data-Driven Insights

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Report Builder’s deep insights arm your team with the analytics you need to become the experts in your clients’ eyes.

Quality & Security

Rest easy with our guaranteed fraud protection and third-party verification.

Brands everywhere are becoming increasingly frustrated by siloed data
and fraudulent metrics. Consider DataXu to be an independent referee on your side
who comes backed by a Fraud-Free Guarantee.

The DataXu Fraud-Free Guarantee

Fraud is a big problem for agencies and technology providers alike.

We are the partner agencies trust to help them excel in an industry where ‘trust’ often feels like an empty word. Our people and tech are are as reliable and transparent as the insights we provide, offering a clear path to success, sharing real and honest perspectives, and always delivering on what we promise.

DataXu partners with DoubleVerify, a best-in-class anti-fraud company, to ensure that your clients’ media dollars are being spent on real people and high-quality inventory. DataXu does not engage in arbitrage, meaning their budget is going towards quality media and not our own bottom line.

DataXu guarantees a 97% fraud-free investment

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If you experiences a fraud rate greater than 3%, DataXu will:

1. Refund 100% of the DataXu fees associated with the 3% fraudulent media.

2. Refund 100% of all amounts recovered from the suppliers of that media.

Third-Party Quality Controls

Third-Party Verification and
Brand Safety

Use TouchPoint’s™ built-in quality safeguards to verify site and inventory quality before bidding. DataXu does not own any inventory, making us truly media agnostic.

Apply four different safety levels to campaigns to blacklist inappropriate sites, whitelist approved sites, and verify media quality through our trusted partners.

Pre-Bid Viewability

Set required ad viewability levels within the platform before spending a cent.

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