Our DSP
Programmatic execution, from A to Z.
Powerful, Easy-to-Use Platform
DataXu’s top ranked demand-side-platform, easy-to-use software and dedicated team and training provide agencies with the tools and knowledge needed to execute successful marketing programs for their clients.
Audience-Based Buying
Target and engage your audience within a single platform.
DataXu’s buying capabilities (often called a demand side platform or DSP) provide everything an agency team member needs to plan, buy, optimize and measure media campaigns across all formats and all devices worldwide.
Leader In Forrester Wave
In Forrester’s Q2 2017 Omnichannel Demand-Side Platforms Wave, DataXu received the highest score for Platform Capabilities and Tools, outranking Google, Adobe, The Trade Desk, MediaMath, AOL, Turn, Viant, Rocket Fuel, AppNexus and Adform.
#1 Validately-Ranked DSP
DataXu’s intuitive Campaign Manager received the top usability score for effectiveness, efficiency and satisfaction when compared to four other industry-leading DSPs in a 2017 study by UX research firm Validately.
All Formats & All Devices
Global Inventory
Access inventory from the world’s leading content publishers, open advertising exchanges and private advertising exchanges within the DataXu platform. View and purchase up to 2.5 trillion available global ad impressions per month.
Cross Device
DataXu’s global data management capabilities help agencies identify, understand and engage with high-value consumers in a more relevant and authentic way. Accurate consumer identity management and messaging across all devices powered by DataXu’s OneView technology helps agencies identify individuals and build a complete picture of their clients’ consumer behavior across devices.
Advanced TV
Effortlessly deliver high-impact television experiences and extend audience reach.
- Connected TV: Activate audience data to target households on Smart TV and OTT devices.
- Addressable TV: Pair first-party data with DataXu’s robust lookalike models for 1:1 household targeting on TV at scale in a privacy-compliant manner.
- Linear TV: Improve targeting and planning for traditional TV by applying digital data and viewership trends.
With DataXu’s OneView cross-device solution, customers can engage their own custom audiences on TV campaigns to effectively control frequency, maximize incremental reach, drive audience brand engagement and orchestrate the customer journey across channels. This ultimately drives true marketing ROI. DataXu uses real-world offline Acxiom data to enhance lookalike models and deliver results.
Learn how Columbia Sportswear used DataXu to drive 30%+ lift
Easy-To-Use UI
Discover why agencies choose to partner with DataXu.
Execute Omnichannel Investments with Ease
Take care of media planning, implementation and optimization across all channels and tactics within a single page application. Enjoy flexible on-demand and fully customizable reporting available with the click of a button.
Streamline Workflow
Leverage built-in performance automation, bulk upload functionality and forecasting tools. On-screen user guide and real-time feedback applications are accessible directly within DataXu’s modern user interface make it easy for your team to get up to speed.
Improved
The DataXu platform makes it easy to select targeting tactics to help reach a specific audience. Tactics include:
Targeting tactics
Prospecting
Third-Party Data
Contextual & Site Targeting
Dynamic Retargeting
Location-Based Strategies
Geo-fencing
Geo-targeting
IP Targeting
Weather Triggered Delivery
Global Data + Exchange
From exchanges to ad servers to data providers and more, DataXu works with the very best to ensure we offer agency customers full access to global inventory within our platform.
Fully-Integrated DataXu Ad Server
Prefer to use an integrated ad server? Look no further.
DataXu’s Ad Server eliminates the complexity and extra costs of working with multiple execution vendors. Our integrated approach makes it easier to launch campaigns and understand the effectiveness of each channel. No vendor juggling required.
Enterprise Developer APIs
Utilize DataXu’s complete set of integration-ready RESTful APIs to unlock fully customized access to the DataXu platform.
Omni-Channel Media Planning and Activation APIs
Leverage DataXu’s Algorithm Marketplace, Forecasting, Patented Cruise Control optimization, and 3,000,000 QPS.
Creative Management APIs and Ad-Serving APIs
Reporting APIs
Highly flexible access to our Open Analytics Platform and Report Builder.
Data and Audience Management APIs
Utilize the full power of DataXu’s cross-device technology OneView.
Best In Class Optimization
Optimization capabilities so powerful they rank #1 in the industry.
Buying advertising via computers saves time and increases the efficiency of what used to be an extremely manual campaign setup and reporting workflow.
In 2011 and again in 2015, Forrester labeled DataXu as the leading provider of Algorithmic Decisioning (using data science to make efficient media buying decisions).
Improve Campaign
DataXu’s award-winning media solution improves campaigns automatically. Our platform learns based on what’s working and what’s not, and shifts tactics and budgets to achieve the best results.
Algorithm Marketplace
Pick and choose from pre-existing algorithms to help campaigns achieve specific impression-level goals.
Automatic Cruise Control
Sit back and relax. Cruise Control provides daily optimizations based on key goals selected during campaign setup.
Real-Time Reporting
A personalized, one-stop-report-shop for agency team members.
Not everyone needs (or cares about) the same reports. We get it.
Our Media Activation solution includes DataXu Report Builder: fully customizable reporting that demonstrates how marketing efforts are impacting the business through visualizations all key stakeholders can understand.
Unify, Customize & Share Reports
Unified Marketing
Data at Last
Easily integrate multiple marketing platforms and data sheets into the DataXu platform so that everything is accessible in one place.
Personalized
Dashboards
Create personalized reporting dashboards with easy-to-use drag and drop configurations and visualizations. No more weekend Excel wrangling required.
Actionable Insights
For Clients
DataXu’s customized Intelligence Reports arm agencies with the info they need to become the experts in their clients’ eyes.
Quality & Security
Guaranteed fraud protection and third-party verification.
Clients everywhere are becoming increasingly frustrated by siloed data
and fraudulent metrics. Consider DataXu to be an independent referee
that comes backed by a Fraud-Free Guarantee.
The DataXu Fraud-Free Guarantee
Fraud is a big problem for agencies and technology providers alike.
DataXu guarantees a 97% fraud-free investment
DataXu partners with DoubleVerify, a best-in-class anti-fraud company, to ensure that client media dollars are being spent on real people and high-quality inventory. DataXu does not engage in arbitrage, meaning budget is going towards quality media and not our own bottom line.
How the Guarantee
If a DataXu customer experiences a fraud rate greater than 3%, DataXu will:
1. Refund 100% of the DataXu fees associated with the 3% fraudulent media.
2. Refund 100% of all amounts recovered from the suppliers of that media.
Third-Party Quality Controls
Third-Party Verification and
Brand Safety
Use DataXu’s built-in quality safeguards to verify site and inventory quality before bidding. DataXu does not own any inventory, making us truly media agnostic.
Apply four different safety levels to campaigns to blacklist inappropriate sites, whitelist approved sites, and verify media quality through our trusted partners.
Pre-Bid Viewability
Functionality
Set required ad viewability levels within the platform before spending a cent.
