Cross Format + Cross Device

Our global data management capabilities help you identify, understand and engage with high-value audiences in a more relevant way.

People-Based Marketing

Accurate consumer identity management and messaging across all devices.

The smartphone, tablet and television are here to stay.

The average US consumer owns three devices; 42% of online purchases are started on one device and completed on another. Helping you achieve addressability on all screens – from television to mobile to desktop and everything in between – is our end game.

DataXu Icon - Consumer Devices - Video, Laptop, Display, Social, Video Game Console, Mobile Smartphone

How OneView™ Works

Our OneView™ technology helps you and your team identify individuals and build a complete picture of consumer behavior across devices.


OneView™ layers information about the consumer’s behaviors and interests to build a 360-degree view.


OneView™ technology combines first-party data with third-party data sources to build out a more accurate understanding of customers and prospects.


OneView™ can map even the most complex omni-channel, multi-touch consumer journeys to arrive at true attribution.

DataXu Icon - Consumer Identification, multiple methods


DataXu Icon - Consumer targeting


DataXu Icon - More sales with same budget


DataXu Icon - Specific Budget called out, less waste


Data Onboarding

Onboard, organize, and segment valuable client data in one place.

Use oue award-winning data management capabilities to collect, standardize, store and analyze individual-level consumer data across all formats and all devices.

Organize and Store Data

Import a variety of data sources into our secure data management tool for easy storage and access.

DataXu Icon - Data Import from variety of sources into one storage location

DataXu Icons - Audience Segments - Online and offline data Media data CRM data First- and third-party data Web data Private second-party data

Build Audience Segments

Build and understand high-value customer segments by integrating the following types of data:

Online and offline data

Media data

CRM data

First- and third-party data

Web data

Private second-party data

Enhance First-Party Data

Access more than 45,000 additional audience segments to enhance existing databases. Leading data providers are integrated seamlessly, along with the terabytes of additional consumer data our technology collects daily.

Some of our partners include:

DataXu Audience Segments - First Party Data Logos - Bluekai, Lotame, AddThis, Adobe, Experian, Nielsen, Neustar, LiveRamp, Eyeota

Cross-Device Journey

Understand how different devices influence a customer’s path to purchase.

OneView™ helps you understand:

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Where did a consumer begin her interaction with the brand?

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How many times did the consumer interact with the brand before making a purchase?

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Which devices played a role in the decision to purchase?

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In what sequential order were devices used during the journey?

Privacy Compliance

Global coverage via built-in policies and controls.

Policies empower you to make targeting decisions based on your client’s unique needs.

Different clients and geographies require different levels of certainty with regards to an individual’s age, gender, profession and preferences. Our solution has built-in policy controls to ensure the safety and privacy of consumers at all times.

DataXu Icon - Control Levers

Select different levels of identity certainty required for each campaign.

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Exclude data sources based on geographical rules and regulations.

DataXu Icon - Arrows around lock representing protection

Protect consumers through our commitment to using only privacy-safe identifiers.

Want to Learn More?