Identity & Data Management
Guide your client towards a seamless consumer experience across devices.
Solve Your Client’s Data Dilemma
DataXu’s OneView™ global data management and activation platform helps agency teams easily identify, understand and engage with your client’s target audience.
Help your clients reach specific individuals with greater confidence and consistency.
OneView™ layers information about the consumer’s behaviors and interests to build a 360-degree view.
OneView™ technology combines first-party data with third-party data sources to build out a more accurate understanding of customers and prospects.
OneView™ can map even the most complex omni-channel, multi-touch consumer journeys to arrive at true attribution.
Accelerate Data Onboarding
Onboard, organize and segment valuable first-party data in minutes, not hours.
Take charge of your client’s data with our award-winning OneView™ data management and activation platform. Use OneView™ to collect, standardize, analyze and enrich consumer data across all formats and all devices.
Organize and Store Data
Import a variety of data sources into DataXu’s secure data management platform for easy storage and access. Or select from segment-specific Audience Modules such as B2B or Auto Intenders to get started.
Build Audience Segments
Build and understand high-value customer segments by integrating the following types of data:
Online and offline data
First- and third-party data
Private second-party data
Enhance First-Party Data
Access more than 45,000 additional audience segments to enhance existing databases. Leading data providers are integrated seamlessly, along with the terabytes of additional consumer data that DataXu’s OneView™ platform collects daily.
Some of DataXu’s partners include:
Gain Cross-Device Clarity
Understand how different devices influence a customer’s path to purchase.
Gain unobstructed visibility into your clients’ markets, audiences and media performance.
Use OneView™ To Discover:
Where did a specific consumer begin her interaction with the brand?
How many times did the consumer interact with the brand before making a purchase?
Which devices played a role in her decision to purchase?
In what sequential order were devices used during her journey?
OneView™ has you and your clients covered with built-in policies and controls.
Different clients and geographies require different levels of certainty with regards to an individual’s age, gender, profession and preferences. OneView™ comes with built-in policy controls to ensure the safety and privacy of consumers at all times.
Select different levels of identity certainty required for each campaign.
Exclude data sources based on geographical rules and regulations.
Protect your client and their customers through our commitment to using only privacy-safe identifiers.