Global reach with a local approach – it’s an attractive proposition. In today’s always-on, always connected world it’s more important than ever that marketers deliver personalized consumer experiences – across devices, countries and continents. A new Ad Age survey of global marketers found that just 55% have a global strategy for deploying programmatic marketing across markets. What are the crucial factors marketers need to consider to successfully “go global” with programmatic?
Ed Montes, DataXu’s Chief Revenue Officer and Bernhard Glock, former President of the World Federation of Advertisers, will be covering these topics and more as they discuss key findings from the survey and real-world case studies during this live webinar. You’ll hear how marketers are using programmatic marketing to increase global efficiency and effectiveness, what the right balance is between central makreting mandates and local market needs, and how leaders in global programmatic are disseminating knowledge and best practices across their organizations.
- What: A new webinar from DataXu and Ad Age featuring the WFA’s Bernhard Glock and DataXu’s Ed Montes
- When: Wednesday December 10, 2014 @ 2pm ET
- Register now!
As a bonus, if you register for the webinar by Tuesday, December 9, you’ll recieve a complimentary download of the new report, Going Programmatic: The Global Challenge.
Submit your questions and follow along with the conversation at #GoingGlobalProgrammatic!