Programmatic Marketing: Fueling Engagement and Better Results with Big Data Analytics



Top brands and marketers are discovering the competitive advantage of using programmatic marketing to increase marketing results. Are you getting the most from big data analytics to better understand consumer behavior, deliver more relevant consumer experiences for deeper engagement, and map marketing investments to your specific goals?

In two weeks, to help you better understand the benefits of programmatic marketing, DataXu will be hosting an interactive webinar, “Programmatic Marketing: Fueling Engagement and Better Results with Big Data Analytics.” The webinar will feature Tom DavenportVisiting Professor at Harvard University and Distinguished Professor of Information & Management at Babson College and Scott Wensman, Group Media Director at Team One, as they discuss the top industry drivers behind the adoption of programmatic marketing, key steps to get started with programmatic marketing technology solutions, and how a major auto brand is using consumer insights to fuel new strategies and drive results.

The webinar will include a live Q&A with the panelists, so be sure to submit questions in the comments, or tweet your questions to @DataXu.

Hope you can join us on Thursday March 28 at 2:00pm EDT!

Register now!