An “IAB Interactive Insights” webinar, 12/15/10, 12:00pm-1:00pm
In this webinar, industry experts Mike Baker, CEO DataXu, Steve Weeks, Sr. Manager WW Advertising Adobe, Michael Jenkins, Sr. Communication Strategist Goodby, Silverstein & Partners and Ben Trenda, VP of REVV Marketplace Development Rubicon share their views on the here and now of digital innovation.
You’ll learn about:
- The evolution Digital Advertising and Demand Side Platforms
- Premium inventory in a Real Time environment
- Campaigns case studies that successfully mesh brand and performance requirements
- Visions of the future landscape and the business models poised to emerge