IAB Webinar: Digital Transformation or Disruption? – DSPs, Digital Advertising, and the Changing Role of the Agency


An “IAB Interactive Insights” webinar, 12/15/10, 12:00pm-1:00pm

In this webinar, industry experts Mike Baker, CEO DataXu, Steve Weeks, Sr. Manager WW Advertising Adobe, Michael Jenkins, Sr. Communication Strategist Goodby, Silverstein & Partners and Ben Trenda, VP of REVV Marketplace Development Rubicon share their views on the here and now of digital innovation.

You’ll learn about:

  • The evolution Digital Advertising and Demand Side Platforms
  • Premium inventory in a Real Time environment
  • Campaigns case studies that successfully mesh brand and performance requirements
  • Visions of the future landscape and the business models poised to emerge

Register and Learn More