EMEA customer summit: Advanced TV, digital transformation, and quality


Our marketing team was extremely busy over the last few months—bringing to life the inaugural, and highly successful, EMEA Customer Summit. Held in London at The Soho Hotel on Tuesday, May 20, our first EMEA Summit was no mean feat.

Bringing together customers from across the US, UK, France, Germany, Poland, and the Nordics took a little time, but was well worth the effort as we had a strong and diverse crowd. Guests included Aressy, DWA, Nara Media, MC&C, Mediacom, Mexad Poland, No Zebra, Sky, and many more.


The day-long event consisted of a plethora of thought-provoking, engaging content, with plenty of networking breaks for the 70+ customers, prospects, and partners in attendance. There were a number of exciting trends and updates that were discussed, from Advanced TV to digital transformation, and quality and control. There was no shortage of topics.

The Summit began with a keynote from our CEO and President Mike Baker, followed by an exclusive fireside chat with Jamie West, Group Director, Advanced Advertising of SKY, and our co-founder and CINO, Sandro Catanzaro on Advanced Advertising Across Screens.

Lunch provided the perfect opportunity for guests to network and get to know one another while sharing their programmatic success stories. Following lunch, guests were treated to a number of panels covering topics such as “how agencies can ensure targeting for their customers is safe, high-quality, and compliant” and “how agencies stay relevant in an ever-changing landscape”.

The day ended on a high-note with a panel from Nara Media on how an agency, brand, and technology provider can form an effective partnership to get the best results.

By 5 pm guests were well and truly buzzing from what they had learned during the day and were eager to finish the event on a high. What better way to do this, than to treat guests to dinner and drinks at 100 Wardour Street.

Enjoy these highlights from the day:

EMEA customer summit: Advanced TV, digital transformation, and quality

EMEA customer summit: Advanced TV, digital transformation, and quality

Check out the full Facebook album for more highlights from the day’s events!

On behalf of dataxu, we’d like to extend a warm thank you to our customers who attended and a very special mention to those that presented! Thank you for making our inaugural EMEA summit a success. We are already looking forward to next year’s event, see you there! #EMEACustomerSummit2019