Exciting news today: we’ve announced the global availability of DataXu for Guaranteed Media! Now, marketers get the benefit of real-time decisioning on direct-bought media to deliver the most relevant message to every target consumer across digital devices and channels – bringing customer engagement to a new level.
Considering global advertisers spend around 80% of their digital marketing budget on direct-sourced buys, this is a huge move towards allowing a true omni-channel marketing platform for our brand customers and their agencies.
Want to learn more about DataXu for Guaranteed Media? Join us tomorrow, September 11, for a live webinar featuring Forrester Research Principal Analyst Joanna O’Connell where we’ll discuss the evolving customer journey and how Ford fundamentally changed their marketing practices and saw impressive results using DX4GM.