One week post-dmexco, one term I have heard being used frequently during recent customer meetings is “overwhelming.” Many attendees went to dmexco, the world’s biggest digital marketing exhibition and conference, for the first time this year and came back stunned by the four massive exhibition halls and eight content streams that ran simultaneously during the two-day event.
It is not only the sheer number of attendees and the physical size of exhibition stands that are increasing year over year, however. There is also more entertainment and networking built around the show than ever before. From the official dmexco kickoff party, to the Online Marketing Rockstars and OMClub, to all the private dinners and stand parties… dmexco 2016 left quite an impression!
Parties aside, the vast majority of dmexco attendees come to Cologne each September to conduct forward-leaning industry business. Our two meeting rooms at DataXu’s exhibition were fully booked for the entire event. As overwhelming as the sheer size of the show can be, it remains a great place to exchange ideas with partners, meet with customers from across Europe (and increasingly the Americans) and connect with new prospects.
If you didn’t get a chance to attend this year and feel like you missed out on the hot topics discussed at dmexco, here is a sampling of recent articles and videos to digest:
Analytics & Measurement
• Summary of “The Creativity in Media” session that addressed the problem of reconciling measurement across on and offline channels
• The Drum’s interview with Sir Martin Sorrell about walled gardens and the pressing need for better measurement
• Reckitt Benckiser on “recognising how brands could use data to get closer to customers
• Announcement of the “Coalition for Better Ads“
For more information on the above topics, make sure to visit us next year in Cologne or register for one of DataXu’s upcoming webinars with the Mobile Marketing Association (MMA) on Top 3 Tips to Nail Native Advertising or Debunking The Myth of Programmatic TV: A #NoFilter Close-Up.