Exciting news: YP.com, the largest local ad platform in the US, today announced its partnership with DataXu geared at allowing YP’s advertising partners reach its audience everywhere they are online. Using search history, DataXu’s technology allows YP’s national advertisers to connect with YP’s 70 million+ users.
Audience extension and search retargeting are some of the many ways DataXu works with publishers. With premium audiences and inventory, DataXu enables our publisher partners to offer innovative solutions to advertisers of all types and sizes.
For additional details, check out the press release here.
Publishers: interested in seeing how DataXu’s solutions can enable your advertisers? Get in touch! firstname.lastname@example.org