Originally posted on Business Insider, June 8, 2013
By Adam Markey, Senior Product Manager
New technology, consumer sentiment, and industry changes are all affecting the future of the third-party cookie (3PC). While the cookie-based revenue on retargeting and third party data is still strong, the golden age of the 3PC is at its end. This is causing great turmoil for some in the digital advertising industry, but some — like me — see it as a good thing. Before we get to the why I believe this, we need to understand the challenges, implications, and benefits of the cookie-less consumer.
To see the three challenges the cookie-less consumer presents, along with why Adam thinks the cookie-less consumer is a good thing, see the full article on Business Insider!