How to Build a Programmatic Organization: 2017 Marketer’s Guidebook


As we prepare to say goodbye to 2016, one thing is for sure: programmatic is entrenched in the lexicon of marketers. And it’s easy to see why: programmatic media buying brings data science and the power of algorithmic decisioning to each and every impression purchased, which helps marketers deliver the right message to the right consumer at the right time with less effort and waste than traditional methods of media buying.

But what about those marketers and organizations that haven’t taken the programmatic plunge yet? Is it too late to harness programmatic technology?

Of course not! DataXu’s “How to Build a Programmatic Organization” white paper addresses just how marketers can ensure their organization is set up for programmatic success in 2017 and beyond, following a five-step framework:

  1. Organizational Alignment
  2. Enablement
  3. Accountability
  4. Programmatic Implementation
  5. Execution

These steps are designed to help innovative marketers win acceptance of programmatic methodologies within their organization. Download it today!