Leveraging data to objectively analyze marketing effectiveness has become key to accelerating sales in today’s competitive marketplace. In 2015, the U.S. auto industry raked in $280 billion in revenue during a record-breaking year.
The insights contained in the infographic below highlight just some of the opportunities data science provides to inform future automotive marketing strategies. Many of the insights below are extracted from our database of years of automotive campaign performance through powerful data science. DataXu works with a large variety of mid-market and luxury automotive brands in the U.S. and worldwide with excellent results, but there is always more to learn about the industry and changing automotive consumer behaviors.