The temperature is dropping, the leaves are starting to change and there’s no doubt fall is in the air. And with this new season comes one of the most anticipated events in the advertising world–Advertising Week New York, where nearly 100,000 of the industry’s best converge on New York City for a week of 250+ workshops, sessions and social events.
This year, dataxu will be at Advertising Week full force to discuss new developments in CTV, how we’re leading the way with new offerings like TotalTV and partners like Hearst and what marketers should expect as we close out 2018 when it comes to new advanced TV opportunities. See below for where you can find us next week, and get in touch to set up a meeting!
Monday October 1st:
Kicking off the week, dataxu co-founder & CEO Mike Baker will be on the Microsoft stage at Advanced Advertising: Now, New, Next. His session starts at 4:45 ET, where he and his fellow panelists from VideoAmp, NCC Media and Varick will cover “Programmatic TV: Theory versus Practice,” covering everything from the current state of advanced TV to how marketers can evaluate what’s right for them in the evolving programmatic TV ecosystem. See the full panel description here.
Monday evening, dataxu is hosting a cocktail party with TVREV for our customers, partners and friends. Join us at The Empire Hotel’s stunning roof deck to start Advertising Week off on the right foot, RSVP here!
Tuesday October 2nd:
Co-founder and CTO Dr. Bill Simmons will take the Twitter stage at 2:30 ET on Tuesday on the “Paddling Upstream: Charting the Course to Success in Automating CTV Ads” panel. Moderated by Rae Paoletta of AdExchanger, Bill will be joined by OpenX, CBS Interactive and Inscape at Vizio for what’s sure to be a lively discussion around CTV ad automation.