A Day in the Life of a XuKeeper: Arno


This week, meet Arno Höfer. This Cologne-based XuKeeper is the EU Head of Support and is coming up on his six year anniversary here at DataXu. Keep reading to see what makes Arno tick!

Explain your role at DataXu. What do you do?

In the EU, I’m responsibly for Support Engineering and Application Engineering (and also a bit of IT). That involves the day-to-day problem solving of issues, being the communication bridge between the not to techy guys in the EU and the Engineering team in the US on the Support side. On the Application side, that means a lot of custom development internally and externally to fulfill clients needs.

How did you land at DataXu?

I studied Media Management for three years in Cologne and in my last semester, I decided it would be good to have a job after my last exam. Although that did not work out as planed, I started at Mexad (later DataXu) one month after my last exam. In fact, Mexad actually called me after seeing my profile online. During my career so far I’ve worked in campaign management and later changed to a more tech focused job at Mexad/DataXu – simply because I answered the question “Are you good with computers?” with ‘Yes’. Maybe not so clever when looking back 😉



What’s exciting you the most about DataXu’s future?

What’s most exciting about the future at DataXu is probably that it will never be boring. Maybe it’s a new product/feature that is being launched, a new client that is being on boarded or anything else from what is going on at DataXu – there is always something interesting happening. In addition, you get to work with awesome colleagues.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession… the value that resonates with you most is….

Innovation. At DataXu, we have lots of great ideas and products that we create and provide for our clients. And the Innovation does not stop just at the product. Everyone can be part of it, no matter if someone is a great coder or not. No matter if, someone has a great idea for the platform or an idea that makes life at the office easier/better.

Word association time!

  • Most exciting aspect of Adtech

There is always something new in the business, not one quarter without a new idea/product/feature

  • How do you relax?

I like to ride my Mountain bike, Bouldern (like climbing just without safety lines – and not so high) and sometimes playing a few videogames

  • Fun fact

Biggest Nerf Gun Collection at DataXu as far as I know!

  • Life advice

Life is a lesson; you learn when you are through