Originally published on ADOTAS, February 25, 2013
By Tom Flanagan, CPG Vertical Lead
Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing their digital CPG investments to maximize actionable insight and ROI.
To see the five ways CPGs can boost digital campaign performance, please view the article on ADOTAS here: Five Tips For Boosting CPG Digital Campaign Performance