Astro is a provider of satellite-based paid television services in Malaysia. It has a customer base of 5 million residential customers—approximately 69 percent of Malaysian TV households.
Astro turned to dataxu® to help boost its TV Sports Pack subscriptions of customers ready to enjoy full coverage of UEFA EURO 2016 matches on Astro. The TV and Radio operator also wanted to continuously strive to increase audience segments, appeal to new customers and excite existing customers. Astro needed to have a complete overview of the audience to understand the impact of new subscriptions as well as to get cost-effective return on marketing investments.
- Highest conversion rate delivered by dataxu’s TouchPoint™ platform out of all competing platforms during Astros UEFA EURO 2016 campaign
- Cost-effective return on investment
- Creation of a rich look-alike modelling segment for future use of similar campaigns
- A ready server to server integration with Astro’s DMP