As a global media buying and data management platform, DataXu maintains server-to-server integrations with the world’s leading data providers and exchanges. DataXu is integrated with 40+ exchanges globally, reaching 90% of impressions available worldwide.
DataXu does not own media, and we serve as an agnostic software partner whose only incentives are to deliver cost-effective returns on our customers’ marketing investments.
This singular focus on buy-side interests allows us to support our customers’ desire to combine, test, and portfolio manage segments from a wide range of media and data partners.
Attribution / Measurement
We are an Open Ecosystem
Openness and simplification is at the technical and philosophical core of DataXu. The DataXu platform is a flexible technology stack with open APIs that make it easy to integrate and extend functionality. We know you face complex choices and challenges as you try to bring together the right mix of solutions. So we assemble all the third-party tools, inventory, data and service providers you need to deliver a seamless consumer experience and maximize performance and revenues. Best of all, we make programmatic marketing easy by providing a single point of access for all your marketing vendor relationships, right from the DataXu platform.