100% buy-side

dataxu does not own media, and we serve as an agnostic software partner whose only incentives are to deliver cost-effective returns on our customers’ marketing investments.

This singular focus on buy-side interests allows us to support our customers’ desire to combine, test, and portfolio manage segments from a wide range of media and data partners.

Partner Certification Levels


We are an open ecosystem

Openness and simplification is at the technical and philosophical core of dataxu. Our TouchPoint™ platform is a flexible technology stack with open APIs that make it easy to integrate and extend functionality. We know you face complex choices and challenges as you try to bring together the right mix of solutions. So we assemble all the third-party tools, inventory, data and service providers you need to deliver a seamless consumer experience and maximize performance and revenues. Best of all, we make programmatic marketing easy by providing a single point of access for all your marketing vendor relationships, right from TouchPoint™.