Our mission

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies and their advertiser clients, but also more personalized and more engaging for consumers.

In 2019, dataxu remains a software company whose products help successful marketing professionals like you use data to improve advertising.

Our vision

Here at dataxu, we may be powered by data, but the truth is that we’re inspired by you. Your business challenges are what get us up every morning and keeps us going. Your wins are our wins. And your successes feel like our successes. We always strive to be even better, to help you and your business get even better, too.

We believe that data, when analyzed, reported and applied with transparency and ingenuity, holds the power to take you and your clients further than ever before. We exist to help you use the power of data to create insights into your clients’ most important audiences, to connect with them more personally and with greater impact. In a world of walled gardens and opaque business practices, we offer unobstructed visibility into your markets, audiences and performance. And we’re laser-focused on helping you and your team solve tough business challenges by providing the data-backed confidence you need to demonstrate your achievements.


We hold ourselves to high standards to ensure we give our customers and coworkers our very best.







Leadership team

Think of our senior leadership team as your senior team. Our bench includes accomplished innovators, inventors and entrepreneurs who have previously built large, successful companies. Our senior leaders are dedicated to customers like you, to continuous innovation, and to making data work harder for you and your clients.

Mike Baker

Co-Founder, President and CEO

Aaron Kechley

President of Platform & EVP Product Management and Marketing

Aaron Kechley is the product innovator who brings dataxu’s vision of data-enabled marketing to fruition, creating a platform that gives advanced analytics capabilities to non-quantitative employees. Rooted firmly in technology and business strategy, Aaron’s experience spans numerous industries, from consumer finance and security, to e-commerce and advertising technology. Prior to dataxu, he held leadership roles at EMC and several venture-backed start-ups, including ChoiceStream and HelloWallet.com. Aaron began his career as an economist at the Federal Reserve Board, where he first developed his passion for understanding the intersections of marketplace efficiency and technology.

Sarah Weatherhead

SVP, General Counsel

Ed Montes

President of Solutions & Chief Revenue Officer

Tiffany Mosher

Chief People Officer

Willard Simmons

Co-Founder, Chief Technology Officer and EVP of Product Development

Sandro Catanzaro

Co-Founder, Chief Innovation Officer

Chris Sullivan

Chief Financial Officer

Chris, an accomplished CFO with tenures at both public and high growth pre-IPO companies, has more than 30 years’ experience in the high technology, ecommerce and financial services industries. He oversees corporate finance, accounting, investor relations and legal functions at dataxu. Prior to dataxu, Chris held the roles of CFO and most recently, CEO at ecommerce company Gazelle, where he grew the business from $8M to more than $100M in five years. In 2012, Chris was named CFO of the Year by Boston Business Journal. Chris has also held CFO positions at Fidelity, Pegasystems and Event Zero, as well as senior executive roles at Fisher Scientific and Digital Equipment Corporation (DEC). He holds a BS and MBA from Babson College in Wellesley, MA. 

Beth Logan

SVP, Chief Data Scientist

Linda Sughrue

SVP, Global GTM Operations

Robert Foldes

Chief Architect and SVP, Engineering

Employee spotlight

We are proud of our employees (just like we’re proud of our customers). They make us who we are.


We’re backed by four leading venture capital firms.


Accomplice is an early stage venture capital firm that invests in promising entrepreneurs focusing on life sciences and technology innovation. Since inception in 1980, its partners have helped build over 350 companies. For more information, visit Accomplices’ website at www.accomplice.co.

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist talented entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.

Menlo Ventures

Menlo Ventures provides long-term capital and management support to early-stage and emerging-growth companies. Menlo is one of Silicon Valley’s oldest venture capital partnerships, and has organized and managed ten venture funds since their inception in 1976. With more than $4 billion under management since inception, and a team with over two hundred years of collective experience in technology, marketing, sales and general management, they have the resources to support the most ambitious of projects.

Thomvest Ventures

Thomvest is a $250mm venture capital fund focused on early and growth stage investments in ad-tech, enterprise software-as-a-service, financial technology and security software. The capital we invest is our own, enabling us to be more creative, flexible and patient than many venture investors. More than two-thirds of the companies that we have funded in the last decade have either gone public, been acquired, or continue to grow as independent businesses. To learn more about Thomvest, please visit www.thomvest.com.

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