DataXu’s story started in aerospace, but our focus today is helping brand marketers win through data-driven marketing.
Our DataXu Mission
In 2009, DataXu (pronounced “data-zoo”) was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.
DataXu today remains an open, flexible programmatic marketing platform that enables marketers to better understand and engage consumers, no matter what device they’re using.
Our DataXu Vision
Our vision of helping marketers truly understand how marketing investments cause sales is now a reality. And we’re proud to say that the world’s top brands and agencies partner with us to advertise, analyze and drive their businesses forward through marketing.
It used to be enough for a CMO to point to a great creative campaign, a positive brand lift study or increased website traffic as evidence of effective marketing. Today, marketers everywhere are under increasing pressure to provide quantifiable evidence of how marketing is helping an organization grow. So we’re here to help with that.
The DataXu senior leadership team includes accomplished innovators, inventors and entrepreneurs who have previously built large, successful companies. Our senior leaders are dedicated to our customers, to innovation and to making marketing better for consumers.
Co-Founder, President and CEO
Mike Baker is the Co-Founder & Chief Executive Officer of DataXu. Mike is a regularly published thought leader, and frequently speaks at business, academic and marketing events, sharing his passion for data science and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering commitment to innovation secured his Ernst & Young entrepreneur of the year award. An early believer in mobile, Mike was CEO of mobile marketing pioneer Enpocket (acquired by Nokia) as well as Chairman of mobile programmatic pioneer Nexage (acquired by AOL/Verizon). He is an angel investor in dozens of companies. Featured in the BBC’s documentary on “big data”, you can say Mike knows a thing or two about business in the digital age.
Chief Revenue Officer
Ed leads DataXu’s sales and marketing activities on a global basis. A respected international leader, Ed has a deep understanding of how advertisers can apply technology to become data driven and transform their business. More than a decade in the digital advertising ecosystem has given him considerable experience with combining technology, services, partners, and people to deliver optimal solutions to marketing challenges. Prior to joining DataXu, Ed was co-founder and CEO at Digilant. He also held leadership positions at Havas Media – spearheading several expansion efforts and doubling the agency’s digital billings and capabilities during his tenure – as well as Yahoo and TechTarget. Ed is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.
SVP, People Strategy
Tiffany leads DataXu’s global Human Resources practice to ensure the availability of world-class talent to drive DataXu’s success. Her responsibilities include executive, leadership, and employee development; talent acquisition; business partnering; and compensation and benefits. A respected and accomplished HR Executive, Tiffany has held multiple senior HR executive level roles and has deep experience in developing corporate human resources strategies that recruit, retain and develop top talent. Tiffany is a thoughtful and accomplished leader, with experience in a variety of industries including high-tech, professional services, consumer goods and publishing, including stints with Akamai Technologies, Cengage Learning, Euro-Pro Operating LLC, and Aramark. Tiffany holds both her BA and MA in Communications from the University of Maine.
Co-Founder, Chief Technology Officer and EVP of Product Development
Dr. Willard (Bill) Simmons is the brain behind DataXu’s core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software–skills he put to use when he co-founded DataXu.
Co-Founder, Chief Innovation Officer
Sandro Catanzaro is Chief Innovation Officer at DataXu. Prior to co-founding DataXu, Sandro held positions at Bain & Company and NASA, where he straddled the worlds of science and business strategy. Based on research he did at MIT, he co-invented the real-time optimization algorithm that lies at the core of the DataXu technology platform. Sandro is a respected industry thought leader and is a frequent speaker at events such as Cannes Lions, dmexco and the NAB Show. His perspective on the future of marketing, ranging from Programmatic TV to Advanced Analytics, has been influencing the industry for more than a decade. He is a founding member of the ABCD cross-functional PTV working group, which includes companies such as AOL, FOX, Havas, IPG and Omnicom Media Group; he is also a member of the I-COM Global Chief Analytics Officer Council. Sandro holds a MS from the MIT Sloan School of Management, a MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever. He is bilingual in English and Spanish.
Chief Financial Officer
Chris, an accomplished CFO with tenures at both public and high growth pre-IPO companies, has more than 30 years’ experience in the high technology, ecommerce and financial services industries. He oversees corporate finance, accounting, investor relations and legal functions at DataXu. Prior to DataXu, Chris held the roles of CFO and most recently, CEO at ecommerce company Gazelle, where he grew the business from $8M to more than $100M in five years. In 2012, Chris was named CFO of the Year by Boston Business Journal. Chris has also held CFO positions at Fidelity, Pegasystems and Event Zero, as well as senior executive roles at Fisher Scientific and Digital Equipment Corporation (DEC). He holds a BS and MBA from Babson College in Wellesley, MA.
Co-Founder, Chief Customer Officer
Co-Founder, Chief Customer Officer
Bruce Journey is taking DataXu global, ensuring that brands and advertisers can reach their audience in any region. Bruce is a proven leader in the media business with extensive experience building some of the world’s leading consumer media brands. Prior to co-founding DataXu, Bruce served as president and CEO of MIT’s Technology Review, Inc. – an independent media company recognized as the world’s most authoritative voice on emerging technologies and their commercial impact. His decade of leadership at Technology Review created a multiple-award-winning brand that remains a leader in chronicling innovation. Prior to Technology Review, he was a member of the sales management team at Time Inc., at both the Time and Fortunebrands.
DataXu Employee Spotlight
We are proud of our employees. They make us who we are.
Technical Solutions – Sydney, Australia
“I help customers solve their business and technical challenges, and develop custom solutions across the APAC region.”
Sales – Boston
“I partner with customers on media strategy and execution. I also develop training programs to educate customers on how to independently manage campaigns through our DataXu platform.”
“I lead the system operations team at DataXu.”
Technology – Boston
“The Optimization team and I use Data Science to improve the efficacy and efficiency of DataXu’s real-time marketing platform.”
Saket S. R. Mengle, Ph.D
Technology – Boston
“I work on innovative machine learning and linear programming models for improving our advertising platform.”
Ad Operations – New York
“I ensure the delivery and performance of the campaigns that we manage for clients.”
Marketing – Boston
“My team and I produce external-facing branding, collateral and content for DataXu.”
Product Marketing – Boston
“I help shape product solutions for DataXu’s most strategic clients around the world.”
Innovation – Boston
“I am DataXu’s data evangelist for both internal and external clients.”
Development – Boston
“I keep the various reporting clusters up and running.”
DataXu is backed by four leading venture capital firms.
Accomplice is an early stage venture capital firm that invests in promising entrepreneurs focusing on life sciences and technology innovation. Since inception in 1980, its partners have helped build over 350 companies. For more information, visit Accomplices’ website at www.accomplice.co.
Flybridge Capital Partners
Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist talented entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.
Menlo Ventures provides long-term capital and management support to early-stage and emerging-growth companies. Menlo is one of Silicon Valley’s oldest venture capital partnerships, and has organized and managed ten venture funds since their inception in 1976. With more than $4 billion under management since inception, and a team with over two hundred years of collective experience in technology, marketing, sales and general management, they have the resources to support the most ambitious of projects.
Thomvest is a $250mm venture capital fund focused on early and growth stage investments in ad-tech, enterprise software-as-a-service, financial technology and security software. The capital we invest is our own, enabling us to be more creative, flexible and patient than many venture investors. More than two-thirds of the companies that we have funded in the last decade have either gone public, been acquired, or continue to grow as independent businesses. To learn more about Thomvest, please visit www.thomvest.com.