Our DataXu Mission

In 2009, DataXu (pronounced “data-zoo”) was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

DataXu today remains an open, flexible programmatic marketing platform that enables marketers to better understand and engage consumers, no matter what device they’re using.

Our DataXu Vision

Our vision of helping marketers truly understand how marketing investments cause sales is now a reality. And we’re proud to say that the world’s top brands and agencies partner with us to advertise, analyze and drive their businesses forward through marketing.

It used to be enough for a CMO to point to a great creative campaign, a positive brand lift study or increased website traffic as evidence of effective marketing. Today, marketers everywhere are under increasing pressure to provide quantifiable evidence of how marketing is helping an organization grow. So we’re here to help with that.

Our DataXu DNA

We hold ourselves to high standards to ensure we give our customers and coworkers our very best.







Leadership Team

The DataXu senior leadership team includes accomplished innovators, inventors and entrepreneurs who have previously built large, successful companies. Our senior leaders are dedicated to our customers, to innovation and to making marketing better for consumers.

Mike Baker

Co-Founder, President and CEO

Ed Montes

Chief Revenue Officer

Tiffany Mosher

SVP, People Strategy

Willard Simmons

Co-Founder, Chief Technology Officer and EVP of Product Development

Sandro Catanzaro

Co-Founder, Chief Innovation Officer

Chris Sullivan

Chief Financial Officer

Chris, an accomplished CFO with tenures at both public and high growth pre-IPO companies, has more than 30 years’ experience in the high technology, ecommerce and financial services industries. He oversees corporate finance, accounting, investor relations and legal functions at DataXu. Prior to DataXu, Chris held the roles of CFO and most recently, CEO at ecommerce company Gazelle, where he grew the business from $8M to more than $100M in five years. In 2012, Chris was named CFO of the Year by Boston Business Journal. Chris has also held CFO positions at Fidelity, Pegasystems and Event Zero, as well as senior executive roles at Fisher Scientific and Digital Equipment Corporation (DEC). He holds a BS and MBA from Babson College in Wellesley, MA. 

Bruce Journey

Co-Founder, Chief Customer Officer

Bruce Journey is taking DataXu global, ensuring that brands and advertisers can reach their audience in any region. Bruce is a proven leader in the media business with extensive experience building some of the world’s leading consumer media brands. Prior to co-founding DataXu, Bruce served as president and CEO of MIT’s Technology Review, Inc. – an independent media company recognized as the world’s most authoritative voice on emerging technologies and their commercial impact. His decade of leadership at Technology Review created a multiple-award-winning brand that remains a leader in chronicling innovation. Prior to Technology Review, he was a member of the sales management team at Time Inc., at both the Time and Fortunebrands.

DataXu Employee Spotlight

We are proud of our employees. They make us who we are.

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Fay Koo

Solutions Architect
Technical Solutions – Sydney, Australia

“I help customers solve their business and technical challenges, and develop custom solutions across the APAC region.”

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Manjula Kandasamy

Director of Platform Solutions, NAM
Sales – Boston

“I partner with customers on media strategy and execution. I also develop training programs to educate customers on how to independently manage campaigns through our DataXu platform.”

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Amelio Vazquez-Reina

Principal Data Scientist & Manager

“I lead the system operations team at DataXu.”

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Beth Logan

Vice President of Optimization
Technology – Boston

“The Optimization team and I use Data Science to improve the efficacy and efficiency of DataXu’s real-time marketing platform.”

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Saket S. R. Mengle, Ph.D

Sr. Optimization Engineer
Technology – Boston

“I work on innovative machine learning and linear programming models for improving our advertising platform.”

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Linda Sughrue

Vice President, Ad Operations
Ad Operations – New York

“I ensure the delivery and performance of the campaigns that we manage for clients.”

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Merrily McGugan

Director of Corporate Marketing
Marketing – Boston

“My team and I produce external-facing branding, collateral and content for DataXu.”

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Priti Ohri

Director, Global Programmatic Solutions
Product Marketing – Boston

“I help shape product solutions for DataXu’s most strategic clients around the world.”

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Thomas Musser

Senior Data Analyst
Innovation – Boston

“I am DataXu’s data evangelist for both internal and external clients.”

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Louiza Ogbue

Senior Database Administrator
Development – Boston

“I keep the various reporting clusters up and running.”



DataXu is backed by four leading venture capital firms.


Accomplice is an early stage venture capital firm that invests in promising entrepreneurs focusing on life sciences and technology innovation. Since inception in 1980, its partners have helped build over 350 companies. For more information, visit Accomplices’ website at www.accomplice.co.

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist talented entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.

Menlo Ventures

Menlo Ventures provides long-term capital and management support to early-stage and emerging-growth companies. Menlo is one of Silicon Valley’s oldest venture capital partnerships, and has organized and managed ten venture funds since their inception in 1976. With more than $4 billion under management since inception, and a team with over two hundred years of collective experience in technology, marketing, sales and general management, they have the resources to support the most ambitious of projects.

Thomvest Ventures

Thomvest is a $250mm venture capital fund focused on early and growth stage investments in ad-tech, enterprise software-as-a-service, financial technology and security software. The capital we invest is our own, enabling us to be more creative, flexible and patient than many venture investors. More than two-thirds of the companies that we have funded in the last decade have either gone public, been acquired, or continue to grow as independent businesses. To learn more about Thomvest, please visit www.thomvest.com.

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