Our DataXu Mission

In 2009, DataXu was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

DataXu today remains an open next-generation marketing analytics platform that enables marketers to better understand and engage consumers in a programmatic world, no matter what device they’re using.

Our DataXu Vision

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top brands and agencies partner with us to deliver real results and prove how marketing impacts the business.

It used to be enough for a CMO to point to a great creative campaign, a positive brand lift study or increased website traffic as evidence of effective marketing. Today, marketers everywhere are under increasing pressure to provide quantifiable evidence of how marketing is helping an organization grow. DataXu helps marketers get there at last.

Our dataxu Values

We hold ourselves to high standards to ensure we give our clients and coworkers our very best.







Leadership Team

The DataXu senior leadership team includes accomplished innovators, inventors and entrepreneurs who have previously built large, successful companies. Our senior leaders are dedicated to our customers, to innovation and to making marketing better for consumers.

Mike Baker

Co-Founder, President and CEO

Ed Montes

Chief Revenue Officer

Tiffany Mosher

Vice President, People Strategy

Tiffany leads DataXu’s global Human Resources practice to ensure the availability of world-class talent to drive DataXu’s success. Her responsibilities include executive, leadership, and employee development; talent acquisition; business partnering; and compensation and benefits. A respected and accomplished HR Executive, Tiffany has held multiple senior HR executive level roles and has deep experience in developing corporate human resources strategies that recruit, retain and develop top talent. Tiffany is a thoughtful and accomplished leader, with experience in a variety of industries including high-tech, professional services, consumer goods and publishing, including stints with Akamai Technologies, Cengage Learning, Euro-Pro Operating LLC, and Aramark. Tiffany holds both her BA and MA in Communications from the University of Maine.

Willard Simmons

Co-Founder, Chief Technology Officer

Rich Forcier

Chief Financial Officer

Rich Forcier has extensive experience in the financial and operational management of high-growth private and public technology companies, and is responsible for leading finance and administration. Prior to DataXu, Rich held senior finance leadership positions and was instrumental in building three enterprise technology companies: Precise Software Solutions (Veritas); Maker Communications (Conexant Systems); and Tenebril, (Halo Technology). Rich also serves as a financial advisor for Hack/Reduce, a Boston-based organization dedicated to creating the talent and the technologies that will shape our future in a big data-driven economy.

Bruce Journey

Co-Founder, Chief Customer Officer

Bruce Journey is taking DataXu global, ensuring that brands and advertisers can reach their audience in any region. Bruce is a proven leader in the media business with extensive experience building some of the world’s leading consumer media brands. Prior to co-founding DataXu, Bruce served as president and CEO of MIT’s Technology Review, Inc. – an independent media company recognized as the world’s most authoritative voice on emerging technologies and their commercial impact. His decade of leadership at Technology Review created a multiple-award-winning brand that remains a leader in chronicling innovation. Prior to Technology Review, he was a member of the sales management team at Time Inc., at both the Time and Fortunebrands.

Sandro Catanzaro

Co-Founder, Senior Vice President of Analytics and Innovation

Sandro Catanzaro is the kind of technologist and data science virtuoso whose knowledge of business issues shapes the DataXu platform’s ability to gain marketing insights from customer data. Drawing on his business and science background, he co-invented the real-time optimization algorithm at the core of the DataXu platform. Sandro earned two Master’s degrees from MIT – one from the Sloan School of Management, the other from the Department of Aeronautics and Astronautics. Prior to attending MIT, Sandro launched several successful businesses in his native South America, including one that was acquired by Unilever.

Gerard Keating

Executive Vice President, Products

Gerard Keating ensures that DataXu’s innovations are executed successfully and deliver real value to our clients. He brings a wealth of experience and expertise in building data-driven advertising systems to DataXu. Prior to joining DataXu, Gerard served as CTO and vice president of development at Enpocket, a mobile advertising platform. While at Enpocket, Gerard guided R&D concepts into successful products. After Nokia acquired Enpocket, Gerard was tapped to head product development at Nokia Interactive Advertising. Previously, he was director of engineering at Engage Technologies, where he led the development of the industry’s first consumer behavioral profiling software.

David Shapiro

VP, Corporate and Business Development

As head of the corporate development and business development functions at DataXu, David’s responsibilities include M&A activity, investor relations, and setting company strategy, as well as managing DataXu’s supply and strategic partner relationships across the digital marketing ecosystem. 

He is a seasoned executive with over 20 years’ experience in both technology and software operations, as well as in venture capital and private equity.  Prior to DataXu, David was with the global venture firm 3i, where he was a Board Director in both early and later stage growth companies including Brainshark, Carbonite, ImpactRx, Pedestal Software, Swissray, and Wellpartner.  David also was Co-Founder and COO of Exygy, a business focused on new applications of GPS and wireless technology.  His passion and areas of focus are disruptive technologies, innovation, and ideas that can scale commercially.  

David received his MBA from the Tuck School of Business at Dartmouth, and a BA from Yale University.

Latest DataXu News


DataXu is backed by four leading venture capital firms.


Accomplice is an early stage venture capital firm that invests in promising entrepreneurs focusing on life sciences and technology innovation. Since inception in 1980, its partners have helped build over 350 companies. For more information, visit Accomplices’ website at www.accomplice.co.

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist talented entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.

Menlo Ventures

Menlo Ventures provides long-term capital and management support to early-stage and emerging-growth companies. Menlo is one of Silicon Valley’s oldest venture capital partnerships, and has organized and managed ten venture funds since their inception in 1976. With more than $4 billion under management since inception, and a team with over two hundred years of collective experience in technology, marketing, sales and general management, they have the resources to support the most ambitious of projects.

Thomvest Ventures

Thomvest is a $250mm venture capital fund focused on early and growth stage investments in ad-tech, enterprise software-as-a-service, financial technology and security software. The capital we invest is our own, enabling us to be more creative, flexible and patient than many venture investors. More than two-thirds of the companies that we have funded in the last decade have either gone public, been acquired, or continue to grow as independent businesses. To learn more about Thomvest, please visit www.thomvest.com.