22squared’s challenge

22squared, the independent agency representing Southwest Toyota, was looking for a way to identify and target the Toyota client’s audience. In order to reduce wasted time and spend, the agency turned to dataxu® to provide data, insights and programmatic efficiencies.

The solution

dataxu partnered with 22squared and helped the agency leverage its programmatic platform and cross-device targeting in order to allocate the agency’s media budget with confidence. The granular campaign data available through the software provided the agency with actionable insights into automotive audiences that helped the agency team structure its campaigns and establish a foundation of key learnings for future campaigns.

The Results

22squared served their client expertly and efficiently through the use of dataxu’s TouchPoint™ programmatic platform and audience discovery data and analytics.

The insights and deep understanding of automotive audiences gained by the agency helped to improve current campaign performance as well as future automotive marketing endeavors.