Case Studies- How Others Benefited

Case Studies

The best way to find out about DataXu and our exceptional DX platform is to hear directly from our current customers. In the sidebar are just some of our customers and what they have to say about DataXu.
We work with top brands and their agencies across all major industry verticals – and some of the results that they were able to achieve, as you will see below, are absolutely amazing.

Social Case Study

DX Social Gets SIMPLE Mobile Connected on Facebook

SIMPLE Mobile, the fastest growing mobile virtual network operator in wireless history, wanted to reach and engage consumers on Facebook for its line of pre-paid mobile products. To build awareness and generate new social connections (Facebook Likes and Sweepstakes entries), SIMPLE Mobile launched a seven day sweepstakes contest on their corporate Facebook page – giving their fans the chance to win a new smartphone.

Brand Case Study

DX Brand Drives Big Brand Lift for Iconic Auto Brand

Amid a tough economy and rising gas prices, a well-known North American automaker wanted to reach receptive consumers to build awareness for the new engine available in its flagship truck with best-in-class fuel economy. To positively shift consumer sentiment for the brand, the digital campaign required massive reach across a wide swatch of brand-safe Internet sites.

Video Case Study

DX Video “Adjusts” Video Strategies for Better Results, At Scale

Maximize in-unit consumer engagement (click-for-audio and replay) for the theatrical debut promotion of “The Adjustment Bureau,” comparing DataXu Audience Discovery to four traditional targeting tactics: Content Targeting, Premium Content, Behavioral Targeting and Demographic Targeting

Mobile Case Study

DX Mobile Outperforms Mobile Ad Network By 4x

CPA Indexed to Mobile DSP

Increase brand awareness and purchase consideration among software purchase decisions-makers and influencers. Primarily C-level executives and software purchase decision makers at companies of all sizes.