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    DataView: The DataXu Blog

    DataXu MarketPulse: “Last Click Attribution: A Simple Way to Misallocate Your Budget”
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    About DataXu

    DataXu offers brands and their agencies a transformative approach to media buying, with powerful technology that improves audience targeting, produces higher return on media investments, and generates unique insights. To achieve this, DataXu’s platform creates campaign-specific data models and algorithms that value, buy and optimize each ad impression in real time across the ad exchanges managed by Google, Yahoo and others.
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    Customer Case Studies

    See how DataXu has driven real results for CPG, automotive, and software campaigns.
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    The Power of Real-Time Decisioning in the Online Advertising Marketplace

    Our whitepaper explores how new real-time capabilities can help advertisers derive more value from their online advertising campaigns.
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