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To answer this very question, check out our short animation called Demystifying Programmatic Marketing.
Applying DataXu’s programmatic decisioning to guaranteed media enabled Ford to match the right offer to the right consumer.
Marketers want to understand what's a realistic expectation in the arms race against fraudsters.
Exploit big data for a distinct competitive advantage. Read this exclusive report from Harvard Business School professor Tom Davenport.
Discover the power of Facebook Exchange.
Use data and analytics to engage your customers in every channel of their digital world.