DX Mobile: Platform and Capabilities

DataXu presents DX Mobile—the industry’s first mobile demand side platform. DX Mobile raises the bar above traditional ad networks by giving mobile advertisers the power of demand side platforms (DSPs) that their online counterparts have used to revolutionize advertising. You can now attain the superior returns of programmatic buying across Mobile Ad Exchanges — all from one central source. So whether you are looking for reach, engagement, new prospects or actions, — DX Mobile is simply the smartest route to maximum performance and efficiency.

Simplify How You Plan, Buy and Measure Mobile Advertising

DX Mobile delivers unprecedented power to mobile advertisers, with key capabilities including:

  • Multiple Inventory Sources
  • Advanced Targeting
  • Advanced Analytical Insights
  • Audience Discovery
  • Optimization
  • Measurement

Access the Broadest Possible Reach of Inventory Sources

Traditional ad networks can’t compete with DX Mobile’s comprehensive reach, nor its simplicity. Advertisers have access to all exchange traded mobile inventory sources from a single point of control including:

  • 6+ billion monthly auction mobile impressions across suppliers including AdMeld, Google, Nexage, and Rubicon.
  • Hundreds of mobile websites and applications.
  • Over 60M+ global uniques across all major platforms, handsets, carriers, and operating systems.
  • Full transparency into where your ads run.

Reach New Mobile Consumers at Scale with Advanced Targeting and Audience Discovery

DX Mobile gives you the ability to target by geographic region, context, creative, day-parting, handset and operator. DX Mobile differentiates your marketing strategy by continuously finding fresh new consumers you didn’t know existed. DX Mobile combines traditional targeting methods with advanced algorithms to discover new audiences at a value and scale that ensures maximum campaign performance.

Based on your specific campaign goals, DX Mobile creates your unique “Brand Genome.” Using impression level decisioning, advertisers are able to build a data model that defines how consumers behave relative to a specific campaign.

Drive Superior Return on Spend, No Matter What Your Goals

Deciding who, what, where, and when — ads are served, where they are proven to drive performance. This highly efficient approach allows each impression to be valued based on fair market prices. You’ll never pay more than what an impression is worth to your business. Additionally, DX Mobile measures user activity on your mobile site, bidding higher on impressions that drive higher engagement.

Why optimize your campaign based on meaningless metrics such as click-through (CTR) or bounce rates, when DX Mobile allows you to optimize based on what really matters—results?

Uncover Unique Consumer Insights to Achieve Competitive Advantage for Your Brand

DX Mobile goes beyond industry-standard reporting to provide real-time, actionable insights on campaigns running across both the mobile Internet and applications. Unique multi-dimensional views of campaign performance and consumer behavior allow you to see exactly what is happening with your campaign, optimizing performance on the fly for better results.

Use Precision Measurement to Determine the Real Value of Campaigns

DX Mobile allows you to “move beyond clicks,” by offering vastly improved attribution metrics including post click engagement. See the real value of a mobile campaign by looking at the cost of engagement and break down impressions and conversions by handset, carrier, time of day, day of week, and creative concepts.

Ad Units Supported

DX Mobile integrates with Celtra and PointRoll for rich media units designed to drive deeper engagement with their campaigns.

  • MMA Standard
  • IAB leaderboard and rectangle sizes recommended for smartphone and tablet inventory
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