Innovation Center

After testing many DSPs and other data driving buying solutions, we determined the best platform for driving measurable success was at DataXu.

DataXu was the top performer at driving dealer locator visits, inventory searches and configurations completions. In some cases the results were 10x greater.

Programmatic premium taps into the analytics power of DataXu’s platform and enables us to leverage the technology for efficiencies across our broader media plan. Ultimately, the joint team delivered a market-driven solution specifically tailored to our needs and objectives.

The DataXu team are just incredibly smart and innovative. I mean they’re NASA scientists for crying out loud.

DataXu’s been a true partner to collaborate with.