How We Accelerate Our Customers’ Success
Our customers outsmart and outperform their competitors. We’re proud of their accomplishments and want to showcase their innovation and results. See how Active Analytics™ turned data insights into action for more efficient and effective results and measurable ROI. Contact us to learn how you can become your company’s best strategic asset. And how DataXu can supercharge your marketing—and build your brand.
The following case studies provide a few examples of ways that brands use DataXu to:
- Understand customer buying patterns to improve targeting
- Discover new pockets of demand and acquire more customers
- Increase sales order value and revenue
- Get better results from guaranteed media
- Build brand awareness
- Identify and engage the right consumers for better shopper marketing
- Manage complex marketing programs more easily
Understand customer buying patterns to improve targeting
An automaker looked to DataXu to build and test an algorithm with hyper local geotargeting capabilities to increase local engagement in its campaigns. The algorithm delivered an 85% increase in Action Rate and 48% decrease in Cost per Action
Discover new pockets of demand and acquire more customers
Universal Pictures engages DataXu to build momentum for a new thriller, quickly. Result: The DataXu Platform uncovers surprising pockets of demand outside of targeted segments, scaling up 15X while outperforming traditional targeting tactics 2X.
Increase sales order value and revenue
Partnering directly with DataXu, one CPG company used the DataXu platform maximize their campaign budgets reducing campaign management costs by 66% and improving ROI by 18%.
Visibility is an important aspect of media plans, but by leveraging DataXu Intelligence campaigns, advertisers can get a 12% reduction in Cost Per Outcome with more data supported and more complete attribution.
Get better results from guaranteed media
Ford uses DataXu’s programmatic decisioning on guaranteed media to match the right offer to the right consumer and increases conversion rate 20%.
Build brand awareness
Franklin University partners with DataXu to measure the effect of advertising on web visitors’ probability of registering, and finds visitors with advertising exposures 177% more likely to convert.
DataXu helps Epson achieve 71% lift in awareness for its WorkForce Pro printer using a multi-faceted targeting strategy.
For one auto brand, employing DataXu to test awareness of a major marketing campaign resulted a 15% incremental lift in awareness for the iconic truck.
Identify and engage the right consumers for better shopper marketing
CPG brand leverages its mobile campaigns by using DataXu’s Audience marketplace to run localized mobile ads using demographic and behavioral retargeting; increases consumer engagement by more than 40% over base.
DataXu solves auto brand’s complex requirements for exchange-traded video in 112 DMA-level regions – each with its own independent regional budget – providing zip code level targeting, granular tracking, custom reporting and a single workflow for 100+ flights.