DataView: The DataXu Blog
- DataXu MarketPulse: “Last Click Attribution: A Simple Way to Misallocate Your Budget”
07/28/2010 | Categories: data, digital advertising, MarketPulse, media buying, online advertising, trendsToday, we released our third MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s issue focuses on a highly contentious issue in the online advertising space – Last Click Attribution.
The full pdf is available here: DataXu MarketPulse_Last Click Attribution_July 2010 and below is snapshot [...] - Mike Baker in 140 Characters
07/23/2010 | Categories: advertising, demand side platform, digital advertising, digital media, DSP, events, Google, innovation, media buying, trends, Yahoo!Per our recent blog post, DataXu CEO Mike Baker was a busy man this week. He was in L.A. Monday for an OMMA AdNets panel in the afternoon and Dapper panel in the evening. Then off to Chicago on Tuesday for a panel at the Right Media Open.
With 3 panels in 2 days, Mike had [...] - Industry Leaders Collaborate to Make Digital Advertising More Efficient
07/16/2010 | Categories: advertising, data, digital advertising, digital media, innovation, media, media buying, online advertising, trendsDigital is the fastest growing and arguably most strategic sector of the advertising market, yet an agency executive recently told me that transaction costs are 300 percent greater than for television.
As is often the case with rapidly innovating industries, marketers are struggling to master and manage the media planning and buying workflow. With the recent [...] - DataXu’s Mike Baker Makes the Rounds – 2 days, 3 Events
07/12/2010 | Categories: advertising, data, digital advertising, digital media, display advertising, events, media buying, online advertising, performance, Yahoo!They say you can’t be everything to everyone, but for DataXu CEO Mike Baker you CAN be everywhere with everyone. Next week, Mike will be speaking at 3 different industry events.
- DataXu’s Expanding Sales Team and Bi-coastal Presence
07/08/2010 | Categories: Google, innovation, salesToday, we’re thrilled to announce the expansion of the DataXu sales team nationwide.
DataXu’s roots, like the USA’s, will always be in Massachusetts (we’re based in Boston and our technology was developed at MIT), but just as the pioneers ventured West, so too must we. Adding to our already existing Boston, [...] - DataXu MarketPulse: “Beyond Audience: What Drives Campaign Performance?”
06/28/2010 | Categories: data, demand side platform, DSP, MarketPulse, online advertising, performance, real-time bidding, RTB, trendsToday we published the second issue of the DataXu MarketPulse, a research newsletter designed to highlight trends in digital advertising based on DataXu’s own proprietary data.
In this month’s issue, we explored campaign performance and the impression attributes that are most highly correlated with conversions and the results were surprising!
DataXu MarketPulse, June 2010
Beyond Audience: What Drives [...] - Agencies Grapple with Ad Technology and its Place in a Services Business
06/25/2010 | Categories: advertising, data, data driven decisioning, demand side platform, digital media, DSP, innovation, media buying, media efficiencyThere’s been a wave of innovation in online advertising over the past year; new ad technology made just for ad buyers (DSPs) are quickly gaining traction as a way to improve media effectiveness and realize operational efficiencies. DSP’s give agencies a powerful new tool, but the emergence of “buy side technology” is forcing them to [...]
- Hyper Target without Sacrificing Scale: DataXu Introduces Audience Optimization
06/22/2010 | Categories: audience buying, audience insights, audience optimization, audience targeting, campaign parameters, data, demand side platform, DSP, impressions, performance, real-time bidding, RTB, target audience, targeting, third party dataAs digital moves from the fringe to the core of most media plans, marketers are looking for more effective ways to engage the online consumer. From traditional demographic targeting to social influencers to search intenders, finding your audience and delivering the right message is key. Third party data enables advertisers to more precisely target their [...]
- DataXu is the Online Advertising Winner in the 2010 MITX Technology Awards
06/10/2010 | Categories: awards, digital media, innovation, MITX, online advertisingWe won! Last Wednesday evening, a group of DataXu’ers including 2 of our founders, Sandro Catanzaro and Bill Simmons, attended the ceremony for the MITX (Massachusetts Interactive Technology Exchange) Technology Awards. We were finalists in the ‘Online Advertising” category alongside strong competitors Nexage, BuySellAds.com and Searchandise Commerce. And we won!
Co-founder Bill Simmons said it [...] - The 5 Signs of Cultural Transformation in the Media Business
06/07/2010 | Categories: advertising, algorithms, analytics, data, machine learning algorithms, media, media agency, media trading deskI just finished reading “The Big Short: Inside the Doomsday Machine,” an excellent book about the financial crisis of 2007-2008, by Michael Lewis, one of the most entertaining and perceptive story tellers of our generation. I actually had the pleasure of meeting Michael Lewis the other day and hearing his views on a number of [...]
