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Every day, there’s a new article about programmatic marketing: who’s doing it, who’s not doing it, who should be doing it, and why. Even with this deluge of info, it’s easy to forget what, exactly, programmatic marketing is at its core.
For the last 75 years, since the first televised game of football in 1939, the largest brands in the US have embraced TV to reach the broad audiences of football fans. And, in turn, this advertising investment has helped power the NFL into first place in US sports among adults. TV and football have been [...] Continue Reading
By Tom Flanagan, Director of Strategy I am a huge fan of the new whitepaper from the World Federation of Advertisers: “WFA guide to Programmatic Media: What Every Advertiser Should Know about Media Markets.” As a DataXu employee, one could argue that I should cheer for any publication that elevates the visibility of programmatic marketing. [...] Continue Reading
Today’s retailers understand the customer journey has drastically changed. Consumers use multiple devices to find product information and engage with brands. If retailers don’t appear consistent throughout this buying journey, they risk diminishing their brand and losing customers. Marketers therefore have to adapt their thinking and strategies and find ways to present consumers with a [...] Continue Reading
We have some great news to share today: for the second year in a row, DataXu has been named to Inc. Magazine’s list of fastest growing companies in America. Last year, we were named the number one fastest growing advertising & marketing company and the #5 fastest growing company overall. This year, we earned a spot at #582, an impressive [...] Continue Reading