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If there’s one thing that can be said about programmatic, it’s that it’s fast-moving. New trends, best practices and cutting-edge technologies seem to spring up every day. There’s always something new and interesting to discuss, along with fresh opportunities to learn where others are succeeding or finding challenges. This thirst for learning spurred DataXu’s ongoing […] Continue Reading
By Keri Medeiros | Media Operations Specialist Last month, Samantha Merlivat, a researcher on the Marketing Leadership team at Forrester Research, hosted a webinar highlighting key trends that will drive display advertising revenue to grow tremendously over the next five years and influence marketers’ online display advertising strategies. Merlivat notes that a key driving force behind this […] Continue Reading
Digital ad spending in the UK continues to rise and eMarketer predicted that it will account for nearly half of all UK ad spending in 2014. A few weeks ago eMarketer’s Stephanie Wharton interviewed our UK Managing Director, Martin Brown, to find out more about the current digital and programmatic marketing landscape and to identify […] Continue Reading
Earlier this month, AppNexus announced its acquisition of MediaGlu, a cross-device tracking company, for a reported $200 million. So, what is cross-device tracking and why is it worth $200 million? Because today’s digital consumer is an advertiser’s worst nightmare!
From Daily Cloud:
DataXu is a programmatic advertising startup based in Boston that has appeared on many lists of the fastest-growing companies in the US. According to Inc. Magazine, DataXu posted 2013 revenue of $118 million, representing a three-year growth rate of 823%