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What happens when you gather 200+ senior executives in small groups to talk about Programmatic Marketing? You get something close to genius. Over the last four months, DataXu sponsored a series of six roundtable events across the US where we invited senior people from brands and agencies to learn about and discuss this revolution sweeping [...] Continue Reading
This spring, DataXu heard from more than 200 marketers about the programmatic revolution. The best tips, insights, and best practices they shared are available for download here. Tweet this infographic!
We read about it every day: brands are rushing to jump on the programmatic train. Yesterday, Zach Rodgers at AdExchanger wrote about how agencies are preparing themselves for this fast-growing trend as big advertisers begin to shift the majority of their budgets to programmatic channels.
At DataXu, we are lucky enough to work with some of the coolest, most well-respected ad agencies in the world. Aside from being loads of fun, these partnerships have allowed us work with agencies to create incredible programmatic marketing campaigns, and WOW their clients! From how to identify clients’ key targets in the digital space, [...] Continue Reading
Back to School kicks off the most important shopping season of the year, starting with a flurry of activity in the summer months. This year greater than 50% of Back to School shoppers are engaging with online information to make online and offline purchase decisions. Check out our infographic on Back to School and learn [...] Continue Reading