DataView: The DataXu Blog
- The other meaning of “ROI”
09/07/2010 | Categories: ad optimization, data driven decisioning, digital media, display advertising, DSP, Mobile, mobile advertisingEvery advertiser seeks better “ROI” (return on investment). Since we launched the first version of our platform — less than a year ago! – it’s been gratifying to see many big brands and agencies embrace our solution to drive better ROI from online display.
But “ROI” has another meaning, and it’s equally important: “Rate Of Innovation”. [...] - The Great CTR Debate: DataXu’s Perspective
08/26/2010 | Categories: data, online advertising, trendsDarren Herman of MediaKitchen posted a slideshare earlier this week about the death of Click Through Rates (CTR). He gathered a number of his industry friends, including DataXu CEO Mike Baker and asked them – “Is the click through rate dead?”
Mike’s reponse: “We have clear and compelling evidence that optimizing on CTR is a sure [...] - Search and Display: Has Convergence Arrived?
08/23/2010 | Categories: advertising, data, data driven decisioning, demand side platform, display advertising, DSP, online advertising, search advertising, trendsBy Mike Baker, President & CEO, Dataxu
For years, many have viewed paid search advertising as the most simple and measurable form of online advertising. But with the growth of display ad exchanges and demand side platforms to manage the buying, display advertising has “gotten back in the efficiency game,” relying more squarely on data and [...] - DataXu Helps iCrossing Extend Search Services into Display Traded Media
08/17/2010 | Categories: advertising, advertising optimization, data, demand side platform, digital media, display advertising, DSP, media buying, search advertisingToday we announced our partnership with Global Digital Marketing Agency iCrossing.
DataXu was selected as iCrossing’s Demand Side Platform, helping extend iCrossing’s growing display services into the exchange-traded display media market.
Already leaders in the search marketing space, this partnership will further develop iCrossing’s display offering, guiding clients’ media buying strategy with sophisticated decisioning and audience buying [...] - Mike Baker to Discuss Search & Display at Connected Marketing Week
08/10/2010 | Categories: display advertising, DSP, events, IABDataXu’s Mike Baker will be speaking on two panels during Day 3 (August 18) of Connected Marketing Week at the Moscone Center in San Francisco.
Mike will begin his day at SES San Francisco, speaking at an 11:00 a.m. PT panel on the topic of “Crossing the Digital Divide: The Leap from Search to Display.” The [...] - DataXu’s VP Sales to Speak on ‘Evolution of Display’ at FRWD Event in Minneapolis
08/04/2010 | Categories: advertising, data, data driven decisioning, digital advertising, display advertising, events, trendsDataXu’s VP of Sales and Go- to-Market strategy Steven Golus will speak at the FRWD event: “Pushing Boundaries: Exploring the Evolving World of Display Media”, on August 11 in Minneapolis. The event will consist of an afternoon of discussions with industry leading Publishers, Demand Side Platforms, Data Aggregators, Verification and Survey tools providers.
Steven will speak [...] - DataXu MarketPulse: “Last Click Attribution: A Simple Way to Misallocate Your Budget”
07/28/2010 | Categories: data, digital advertising, MarketPulse, media buying, online advertising, trendsToday, we released our third MarketPulse newsletter, a regular publication utilizing DataXu’s proprietary data to uncover and reveal interesting trends in digital advertising. This month’s issue focuses on a highly contentious issue in the online advertising space – Last Click Attribution.
The full pdf is available here: DataXu MarketPulse_Last Click Attribution_July 2010 and below is snapshot [...] - Mike Baker in 140 Characters
07/23/2010 | Categories: advertising, demand side platform, digital advertising, digital media, DSP, events, Google, innovation, media buying, trends, Yahoo!Per our recent blog post, DataXu CEO Mike Baker was a busy man this week. He was in L.A. Monday for an OMMA AdNets panel in the afternoon and Dapper panel in the evening. Then off to Chicago on Tuesday for a panel at the Right Media Open.
With 3 panels in 2 days, Mike had [...] - Industry Leaders Collaborate to Make Digital Advertising More Efficient
07/16/2010 | Categories: advertising, data, digital advertising, digital media, innovation, media, media buying, online advertising, trendsDigital is the fastest growing and arguably most strategic sector of the advertising market, yet an agency executive recently told me that transaction costs are 300 percent greater than for television.
As is often the case with rapidly innovating industries, marketers are struggling to master and manage the media planning and buying workflow. With the recent [...] - DataXu’s Mike Baker Makes the Rounds – 2 days, 3 Events
07/12/2010 | Categories: advertising, data, digital advertising, digital media, display advertising, events, media buying, online advertising, performance, Yahoo!They say you can’t be everything to everyone, but for DataXu CEO Mike Baker you CAN be everywhere with everyone. Next week, Mike will be speaking at 3 different industry events.
