View from the Xu | Blog

A Look Under the Hood: DataXu’s Parallel Test Capability

Here at DataXu, we strive to innovate in all aspects of our business. We use the latest available coding languages and tools for our programmatic marketing platform. When it comes to Quality Assurance and testing of our complex technology stack, we use best available technologies and frameworks as well.

Reblogged: Marketers Need to Ask Lots of Questions Before Using Too Much Data


This week, DataXu CRO Ed Montes was published on CMO Today, the Wall Street Journal’s marketing blog. Check out this short excerpt of his article on cross-device marketing.  The digital advertising community is currently on the cusp of taking a significant leap forward. At the heart of this optimism are the widely anticipated releases into […] Continue Reading

Boston Event Alert: Spark-as-a-Service demo by Qubole & Big Data Apps by DataXu


Join us on Thursday March 5th for a meetup at DataXu’s Boston HQ! Spark-as-a-Service demonstration by Qubole and Big Data Applications by DataXu Speakers: Ashish Thusoo, Co-Founder, CEO, Qubole Bill Simmons, CTO, DataXu Praveen Seluka, Engineer, Qubole Spark has the potential to “run programs up to 100 times faster than Hadoop MapReduce in memory, or 10 […] Continue Reading

Reblogged: Make a resolution for greater digital transparency this year


This week, DataXu Country Manager, UK & Nordics Chris Le May published a new article on MediaTel on digital transparency. See below for why transparency is a hot topic for 2015, and see the rest of the article here. As the end of January approaches, people’s resolutions are dropping off quicker than viewers of The X […] Continue Reading

The Real Deal on Programmatic Trends: Marketers Speak Up in New Report


If there’s one thing that can be said about programmatic, it’s that it’s fast-moving. New trends, best practices and cutting-edge technologies seem to spring up every day. There’s always something new and interesting to discuss, along with fresh opportunities to learn where others are succeeding or finding challenges. This thirst for learning spurred DataXu’s ongoing […] Continue Reading

Back to top ↑