Effective Date: 8/22/14
Why Do We Collect and Use Information?
Advertising supports free content and experiences we all love on the web, social media platforms, and on Internet-enabled mobile devices such as smartphones and tablets. Our goal is to make advertising more effective by helping to display content that may be of interest to you. Relevant ads are less annoying and help the services that depend on advertising because advertisers pay more for effective ads.
What Types of Information Do We Collect?
- DataXu collects a variety of information to help target online advertising to you based on your interests. This includes information about your hardware and software attributes and your online behavior, including your browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Macintosh or Windows), Internet provider (e.g., Verizon or Comcast), your IP address and domain name, the pages that you visit on third-party websites and the actions that you take on those websites, the date and time of your visits to third-party websites, the files that you download, and whether you respond to an online ad.
- To provide relevant advertising for mobile users, we may also collect, device type, make and model, operating system, mobile advertising identifiers, operating system device identifier (For example, IDFA for iOS and Android ID for Android) and information about the apps you use. We may also use the GPS location of your device if you have opted-in to provide it to one of DataXu’s publisher partners.
- We may use certain non-sensitive, health-related information in delivering advertisements. This may include information related to general health, wellness, common ailments and Illnesses.
We do not collect information generally considered Personally Identifiable Information (PII) such as your name, address, phone number, e-mail address, Social Security Number, credit card information, insurance plan numbers, financial account numbers, or health related information. We will not combine or link the information we collect with PII. In some jurisdictions IP Address may be considered PII. We take steps to obscure the information collected from those jurisdictions (for example, by deleting portions of it) so that it is no longer personally identifiable.
What Technology Do We Use to Collect Information?
We use a variety of technologies to collect information, all of which are widely used on the Internet. The information that we collect via our technologies is used for the purpose of targeting ads, measuring the effectiveness of ads on behalf of DataXu’s advertisers and to identify the audience most likely to respond to an advertisement. This information also helps DataXu ensure that you don’t repeatedly see the same ad. We may also use non-PII data from third parties, including advertising exchanges.
Pixel tags are small, invisible images on a web page or other document. Pixel tags allow the operator of the web page or other document, or a third party who serves the pixel tag, to set, read, and modify cookies. Our pixel tags allow DataXu cookies to be set, read, and modified when you visit the websites of our partners. Our pixel tags also allow our partners to better understand how you interact with their websites by observing which pages on their websites are visited.
Server to Server Technology with Third Parties
DataXu may synchronize anonymous identifiers collected above with those of third parties (including cross-device identifiers). . We do not control the privacy practices of these third parties. To prevent the collection of data by these third parties, you should either disable cookies through your browser.
DO NOT TRACK
Our technology does not respond to “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers. To learn more about how you can exercise choices about the collection and use of certain data online for purposes of targeted advertising, please visit http://www.aboutads.info/consumers
There are two ways you can opt-out of DataXu’s ad optimization.
- Block cookies by entirely disabling cookie use in your browser or setting your browser to ask your permission before setting a cookie. If you entirely block cookies, this may cause some websites to work incorrectly.
- Opt out by clicking the link below to set a cookie which tells the DataXu not display targeted ads based on your information. Please note that you will continue to see generic advertising.
If you change computers, mobile devices or browsers, or use multiple computers, devices or browsers or delete your cookies, you will need to repeat this process for each computer or device and in each browser. If you choose to opt out by clicking the link above, DataXu will add a cookie to your browser identifying it as an opted out browser. Once you have elected to opt-out our system may take up to twenty-four hours to refresh, but following the refresh this will prevent DataXu’s ad optimization system from using any behavioral data associated with your browser for targeted advertising.
SELF-REGULATORY MEMBERSHIPS AND PRIVACY PROGRAMS
DataXu is a member of the Network Advertising Initiative. You may also opt out of DataXu and other NAI members on the NAI site. To find out more and/or opt-out of NAI member cookies,
DataXu is in compliance with the Digital Advertising Alliance (DAA) Code, and advertisements served by the Platform may be served with the DAA Ad Choices icon, which notifies the user that behavioral information has been utilized to serve an ad and allows users to access and review the use of their information. To find out more about the DAA or opt out of DAA member cookies, click here.
Data Storage and Security
We retain the information collected via our technology for up to 13 months. After that time, we disassociate the data with any individual, aggregate the data and retain it for analytical purposes.
Even though our information is anonymous, security is important to us. We have implemented reasonable measures to protect the information we collect. No method protecting information is 100% secure, and we cannot guarantee its absolute security.
Information Relating to Children
Some of the website publishers with whom we work may place their own cookies on your Internet browser outside of our service; however, we have no access to or control over these cookies.
We may transmit or share our data with third-party service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
ACCESS AND DELETION
You may have a right under applicable law to access, amend, and/or request deletion of certain information. To inquire about such rights, or if you have any questions or concerns about this policy, please send us an email at the address listed below.
Changes to This Policy
Address: 281 Summer Street, 5th Floor Boston, MA 02110