DataXu is a member of the Network Advertising Initiative (“NAI”) and is in compliance with the NAI’s Self-Regulatory Principles, and adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, http://www.aboutads.info/.
Overview of DataXu’s Technology
DataXu offers a technology platform for the management of online display campaigns for advertisers. The platform is designed to value and place bids on individual ad impressions, across major ad exchanges and other ad inventory suppliers. We then analyze and report campaign results to clients.