Keeping up with the latest advanced TV solutions can be challenging, mostly because it is hard to follow what is hype and what is real. With TotalTV™, the future of TV advertising really is here today, and many savvy marketers are already taking advantage of tools and tactics previously believed to be impossible for television.
- Instantly forecast data-enabled campaigns across the largest CTV marketplace in the industry.
- Develop cross-screen media plans that ensure incremental reach by de-duplicating linear TV, connected TV, and other forms of digital media.
- Intuitive platform designed to simplify targeting advanced audiences during live and on-demand television.
- Optimize performance in real-time and control ad frequency across some of the most well-known networks on the big screen.
- Fully transparent real-time reporting brings accountability to advanced TV.
- Cross-device attribution highlights the impact of TV investments on actual business outcomes.