Mobile Programmatic Explained

Last year marked a watershed moment for mobile programmatic. In the UK the total proportion of programmatic display ad spending on mobile platforms surpassed desktop’s [...]Continue Reading

Unleashing the Power of OneView

Cross-device is top of mind for all advertisers and will become an even hotter topic in 2016.  We’ve already seen incredible momentum with our OneView technology and [...]Continue Reading

How to Face Down Ad Fraud

It’s the best of times/worst of times to be programmatic. In the plus column, programmatic is growing like crazy. On the downside, concerns about ad fraud are [...]Continue Reading

Deal ID Best Practices

Tips for Success in Deal ID by Douglas Melchior (DataXu) & Alex Merwin (SpotXchange)Deal ID is still a new technology with several kinks in the typical [...]Continue Reading