From Geocentric to Mobilecentric

Six hundred years ago, common philosophy (and the King) favored a geocentric view of the universe with Earth stationed at the center. This view of the world remained [...]Continue Reading

Real Time Bidding Grows Up

The growth of budgets moving over to the real time exchanges has been nothing short of extraordinary. My first day at DataXu was at AdTech in NYC in November 2009 [...]Continue Reading